Imperfect Foods: Revolutionizing At-Home Grocery Delivery with IoT
Applicable Industries
- Food & Beverage
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Demand Planning & Forecasting
- Last Mile Delivery
Services
- System Integration
About The Customer
Imperfect Foods serves a diverse customer base that appreciates the quality, convenience, and value of their offerings. Their customers are individuals who prefer at-home grocery delivery, especially in the wake of the COVID-19 pandemic. These customers value the up to 30% discount on goods compared to grocery store prices, and the convenience of having these goods delivered to their doorsteps. They also appreciate the company's mission to eliminate food waste and build a better food system for everyone. In addition, they have shown an increased interest in harder-to-find items, such as yeast and flour.
The Challenge
Imperfect Foods, a company founded in 2015 with a mission to eliminate food waste and build a better food system, faced a significant challenge as their business grew. They offered imperfect but delicious produce, affordable pantry items, and fresh eggs and dairy at up to a 30% discount compared to grocery store prices, delivered to customers' doorsteps. However, as their customer base expanded, managing their deliveries became increasingly complex. In 2017, they decided to bring their logistics in-house and launched a pilot program in their nascent Portland, Oregon market. This involved employing their own trucks, dispatchers, and drivers, all equipped with Onfleet’s last mile delivery software. The situation was further complicated by the COVID-19 pandemic, which caused a spike in demand for at-home grocery delivery. Imperfect Foods had to accommodate many new customers in a short time span and meet the need for an increased interest in harder-to-find items.
The Solution
To manage the growing complexity of their delivery operations and meet the increased demand, Imperfect Foods leveraged Onfleet's last mile delivery software. This software equipped their trucks, dispatchers, and drivers with the necessary tools to ensure efficient and successful deliveries. As the COVID-19 pandemic caused a surge in demand for at-home grocery delivery, Imperfect Foods was able to welcome many new customers and serve those who sought more frequent deliveries. They also managed to meet the increased interest in harder-to-find items, such as yeast and flour. Onfleet's features ensured both driver and customer could execute a safe and successful delivery. Behind the scenes, Imperfect Foods harnessed Onfleet’s efficiency tools to meet the growing demand without sacrificing a high-quality customer experience.
Operational Impact
Quantitative Benefit
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