Increasing marketing efficiency and optimizing lead scoring with Qlik AutoML
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Qlik AutoML
- BigSquid.ai’s Kraken
Tech Stack
- Machine Learning
- Data Analysis
- CMS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Machine Learning
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Predictive Replenishment
- Predictive Quality Analytics
Services
- Data Science Services
About The Customer
Naylor Association Solutions is a company that empowers professional associations to deliver greater value, engage with its members, and increase non-dues revenue by providing a variety of services. They help their customers with things such as member communications by delivering magazines, newsletters, or directories to association members. They also help associations provide career solutions for their members, plan and execute trade shows and events, association management software (AMS), and assist association members to maintain certifications.
The Challenge
Naylor Association Solutions was facing a challenge in their marketing-sales processes, particularly in lead scoring and qualification. The company was using a CMS that required account executives to fill out nearly 30 different data fields, which were then used by the marketing automation platform for scoring and qualification. This process was time-consuming and frustrating for the salespeople, who viewed many of the fields as unnecessary. On the other hand, the marketing team couldn't provide a better justification for the data other than they needed it for their processes.
The Solution
Naylor Association Solutions decided to adopt machine learning to improve efficiency in lead scoring, lead generation, and data analysis. They evaluated several options, including self-service platforms, providers that would build a 100% custom algorithm for their specific use case, and automated machine learning solutions like BigSquid.ai’s Kraken. They chose BigSquid.ai due to the ease-of-use of the platform and rapid time to value. The implementation of this solution allowed Naylor to optimize lead scoring and significantly reduce the number of fields required in the CMS, saving their salespeople from gathering unnecessary data and wasting time filling in unnecessary fields.
Operational Impact
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Engine Informática offers SAP software as a service with IBM
Engine Informática, a Brazil-based company specializing in the implementation of SAP ERP solutions, identified a gap in the market for small and medium-sized companies. The company realized that the fixed infrastructure investment needed to run SAP 24/7, such as data centers, hardware, and support, meant that the per-user cost could be perceived as too high for smaller companies. The challenge was to reduce or eliminate the capital expenditures and implementation costs as much as possible to help reduce the barriers to entry for these smaller companies.
Case Study
Wittmann EDV-Systeme launches IT monitoring services
Small and medium-sized businesses often lack the know-how and resources required for thorough IT system monitoring. Wittmann EDV-Systeme wanted to launch a solution to plug the gap – enabling it to improve its own competitiveness and that of its customers. IT landscapes are becoming ever more complex and outsourcing is gaining popularity, IT systems must nonetheless remain easy-to-use and extremely reliable at all times. Automated, round-the-clock system monitoring therefore represents an immensely valuable proposition for companies: downtime for business-critical applications can be avoided, and IT systems remain available at all times.
Case Study
IBM social business software connects and empowers employees for competitive advantage
Superior Group, a company providing workforce productivity solutions, found that its employees worldwide felt disconnected from headquarters, regional offices and each other due to outdated internal communication and collaboration tools. The company's intranet had become a top-down affair with little staff involvement, and employees lacked effective tools for anywhere/anytime communications. Those working remotely had limited access to co-workers and company apps. The main method of collaboration was inefficient email, challenging IT staff to manage a growing store of attachments. These factors inhibited the company from achieving its productivity goals.
Case Study
IT-Informatik: Staying ahead of the competition by cutting costs and deploying SAP systems faster
IT-Informatik, a provider of SAP solution hosting and cloud services for medium-sized companies, aimed to boost retention and win new business by creating highly competitive and flexible offerings. However, its complex hosting environment made it difficult to set up client environments cost-effectively. With existing systems at or near capacity, IT-Informatik looked for ways to expand the scope, performance and capabilities of its hosting and cloud services. The company realized that if it could accelerate the deployment of new SAP application environments, it could onboard new customers more rapidly and respond faster to clients’ changing business needs.
Case Study
Uncovering behavioral insight to help reward and retain the best employees
The HR services company, an IBM client, was facing the challenge of understanding the factors underlying personal employment choices. They wanted to offer their clients unprecedented insight into what motivates employees and prospective job candidates. However, their existing systems were not capable of handling the surging data volumes collected from a wide range of different data sources. With the total volume likely to keep on growing, the firm looked for a solution that could meet current needs and scale to meet tomorrow’s demands.
