Incubeta Drives AI Performance with Adoption of Gemini for Google Workspace
Customer Company Size
Large Corporate
Country
- Other
Product
- Gemini for Google Workspace
- Help Me Write
- Gemini Search
Tech Stack
- Generative AI
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Innovation Output
Technology Category
- Analytics & Modeling - Generative AI
Applicable Industries
- Professional Service
- Software
Applicable Functions
- Business Operation
- Sales & Marketing
Use Cases
- Remote Collaboration
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Incubeta is a digital marketing company dedicated to helping businesses enhance their growth through innovative marketing technology, data, media, and creative solutions. With an international team of over 800 experts, Incubeta is committed to delivering exceptional results for its clients by leveraging cutting-edge technologies and creative strategies. The company operates globally, serving a diverse range of industries and clients, and is known for its expertise in digital marketing and its ability to drive significant improvements in business performance. Incubeta's team of creators, thinkers, makers, and doers work collaboratively to develop and implement strategies that help businesses achieve their growth objectives.
The Challenge
Incubeta, a global digital marketing leader, faced the challenge of enhancing productivity, streamlining workflows, and unlocking new levels of creativity across various teams. The company needed a solution that could integrate seamlessly into their existing tools and processes, while also providing significant improvements in efficiency and collaboration. With a diverse team of over 800 experts in marketing technology, data, media, and creative, Incubeta sought to leverage advanced AI technologies to maintain its competitive edge and deliver more impactful results for its clients. The company recognized the potential of generative AI to transform its operations and sought to implement a solution that could drive innovation and accelerate growth.
The Solution
Incubeta implemented Gemini for Google Workspace, a generative AI-powered assistant, to enhance productivity and streamline workflows across the organization. Gemini is integrated into popular collaboration apps like Gmail, Docs, and Sheets, making it accessible to over 3 billion users and 10 million paying customers. The implementation involved a company-wide trial and internal knowledge-sharing initiatives to foster rapid adoption. Gemini's AI-powered tools, such as Help Me Write and Gemini Search, have significantly reduced time spent on tasks like client prep, email and document creation, and market research. This has allowed employees to focus on higher-value activities and explore new creative possibilities. The platform has also improved collaboration by enabling teams to share knowledge and insights more effectively, and it has streamlined reporting and insights, resulting in up to 50% ROI improvement for short-term campaigns.
Operational Impact
Quantitative Benefit
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