Integration Drives Ordering Success for Major Car Manufacturer
Customer Company Size
Large Corporate
Region
- Asia
Country
- China
Product
- Digital Business Platform
- Application Integration powered by webMethods
- Messaging powered by Universal Messaging
Tech Stack
- webMethods
- Universal Messaging
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
Applicable Functions
- Sales & Marketing
- Logistics & Transportation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- System Integration
About The Customer
The customer is a Chinese automobile manufacturer that operates as a multinational joint venture representing a multi-billion-dollar investment in new, first-class manufacturing facilities in China. The manufacturer boasts a production capacity approaching 2 million cars annually. With adherence to quality in all aspects of the business and a focus on providing customers with the best quality of service, the company has built a modern sales and service network across the country and introduced many innovative features to the delight of its customers.
The Challenge
The Chinese automobile manufacturer was facing pressure for improved sales forecasting, better manufacturing logistics and after-sales service, and a necessity to centralize data from multiple systems. The company was also dealing with growing customer expectations relating to specifications and services. The company planned to bring in a new Distributor Management System (DMS) to better manage its sales, logistics, and after-sales claims. However, the company faced challenges with data validity and timeliness from distributors. Data was also spread across numerous disparate platforms, creating data management headaches. In March 2017, the company faced the monumental challenge of integrating all of the old DMS’s whopping 744 modules into the new-generation DMS.
The Solution
The company decided to use Software AG’s webMethods, a world-leading integration platform for application systems. This solution could simplify complicated multi-module combinations, which was exactly what the business needed. The solution provided smooth resolutions to interface issues and actually started to speed up the development of the company’s DMS platform. The company’s next-generation DMS is now faster and easier for distribution partners to use. After customers submit their orders to a 4S store, the factory begins producing a vehicle to their specifications. Vehicle order information, including color, model, production date and other order details from distributors, can now be accessed and used in real time—enabling the company to reliably deploy order-based production.
Operational Impact
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