Integrify > Case Studies > Integrify Streamlines Red Bull's Asset Acquisition Across Multiple Regions

Integrify Streamlines Red Bull's Asset Acquisition Across Multiple Regions

Technology Category

Functional Applications - Enterprise Asset Management Systems (EAM)
Infrastructure as a Service (IaaS) - Private Cloud

Applicable Industries

Buildings
Cement

Applicable Functions

Maintenance
Product Research & Development

Use Cases

Asset Health Management (AHM)
Asset Lifecycle Management

Services

Cloud Planning, Design & Implementation Services
System Integration

About The Customer

Red Bull is a global energy drink company founded by Dietrich Mateschitz in the mid-1980s. The company launched a unique energy drink and marketing approach that created a new product category. Initially sold in Austria, Red Bull Energy Drink is now available in more than 166 countries, with over 40 million cans sold. The company has a worldwide presence, including locations throughout the Central and South America region. This region comprises a diverse group of countries, each with different local requirements for office processes. Despite these differences, the company aims to standardize its operations to meet the brand's goals.

The Challenge

Red Bull, a global energy drink company with presence in over 166 countries, faced a significant challenge in managing its asset acquisition process across its Central and South America region. The region comprises a diverse group of countries, each with different local requirements for office processes. The company was using a paper- and email-based request system that was time-consuming and prone to errors. The challenge was to find a workflow management system that could automate this process, save time, and be error-proof. Additionally, the system needed to be customizable by country to follow different sets of rules for similar requests.

The Solution

Red Bull partnered with Yapaweb, a website design services firm, to build a process management system that could handle its asset acquisition functions uniformly across Central and South America. Instead of building a system from scratch, Yapaweb recommended using Integrify, a cloud-based workflow management solution. Integrify's request management system simplified the process request submission, allowing for quick task completion and insight into the status of the request activity. It provided a unified request portal for a common and intuitive experience for end users. The solution was customized to meet the individual requirements of each office location. The system was designed for business users, requiring limited support by IT personnel. It could be defined and deployed rapidly for one process, then extended to other processes across an enterprise. Red Bull has 20 users of the Integrify system located across six different regional groups, from Mexico down to Argentina.

Operational Impact

The implementation of Integrify has brought about significant operational improvements for Red Bull. The managers find the system convenient and easy to use, as each step of the acquisition request and approval process is automated and easy to track. The organization also finds that the ability to store records of previous requests within the system for reference and the reporting functionality as a convenient way of tracking assets over time. The system has enabled better communication across the organization while allowing for country- and office-specific rules, making the organization more organized, accountable, and systematic. In the last year, Red Bull has also started to use Integrify for asset disposal, where it is just as convenient and beneficial.

Quantitative Benefit

The system has processed 236 requests since its implementation.
Red Bull has 20 users of the Integrify system located across six different regional groups.
Processes can be configured and deployed in days, not weeks.