C5i > Case Studies > Internet and communications company: Indepth analysis

Internet and communications company: Indepth analysis

Customer Company Size

Large Corporate

Region

Asia

Country

China

Product

Not mentioned

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Brand Awareness
Customer Satisfaction

Technology Category

Analytics & Modeling - Big Data Analytics

Applicable Industries

Telecommunications

Applicable Functions

Business Operation

Services

Data Science Services

About The Customer

The customer in this case study is a leading multinational technology and consulting corporation. The corporation operates in the technology and telecommunications industry. The corporation was considering a potential partnership or acquisition with a Chinese internet and communications company. To make an informed decision, the corporation sought the services of Blueocean Market Intelligence to provide a comprehensive analysis of the Chinese company. The corporation wanted to understand the Chinese company's profile, customers, competition, product strategy, go-to-market strategy, focus on emerging technologies, and investment and merger and acquisition activities.

The Challenge

Blueocean Market Intelligence was tasked with providing a comprehensive analysis of a Chinese internet and communications company. The client, a leading multinational technology and consulting corporation, was considering a potential partnership or acquisition with the Chinese company. The challenge was to gather and analyze relevant information about the Chinese company, including its profile, customers, competition, product strategy, go-to-market strategy, focus on emerging technologies, and investment and merger and acquisition activities. The data availability for China was limited, adding to the complexity of the task.

The Solution

Blueocean Market Intelligence used an all-inclusive secondary/desk research approach to execute the research. The required information was sourced from syndicated sources, publicly available information, and other existing research owned and shared by the client. The research was divided into relevant sections that pertained to the Chinese company under analysis. These sections included the company profile, customers, competition, product strategy, go-to-market strategy, focus on emerging technologies, investments, and mergers and acquisitions. Despite the limited data availability for China, Blueocean Market Intelligence was able to collate the appropriate information and use it to provide a strategic outlook for a prospective partnership or acquisition. Various strategy frameworks such as SWOT, Porter Analysis, and the client-suggested CCAMS (Cloud, Cognitive, Analytics, Mobile, Social) model were used. The research was visualized to simplify the delivery to the client.

Operational Impact

The client received a comprehensive analysis of the Chinese company, including its profile, customers, competition, product strategy, go-to-market strategy, focus on emerging technologies, investments, and mergers and acquisitions.
The client gained a strategic outlook for a prospective partnership or acquisition with the Chinese company.
The client was able to understand the potential compliment versus compete scenarios with the Chinese company around core capabilities.
The client was able to leverage the final deliverable as a key resource to better understand the Chinese company, its future, and support strategic talks with industry influencers and other stakeholders.