IoT in Advertising: Jeep's Global Brand Campaign Success
Applicable Functions
- Sales & Marketing
Use Cases
- Traffic Monitoring
- Transportation Simulation
About The Customer
The customer in this case study is Jeep, a globally recognized automobile brand with a rich history spanning 75 years. Jeep is known for its rugged and durable vehicles that are designed for both on-road and off-road driving. The brand has a strong global community of fans, followers, and drivers who have played a significant role in shaping the brand. Jeep is not just a car manufacturer; it is a brand that symbolizes adventure, freedom, and passion. The brand's customer base is diverse, ranging from adventure enthusiasts who love off-road driving to families who prefer Jeep for its safety and durability.
The Challenge
Jeep, a globally recognized automobile brand, was celebrating a significant milestone - its 75th anniversary. The brand wanted to create a unique advertising campaign that would break away from the usual clichés associated with the automobile industry. The challenge was to create a campaign that would not only celebrate the brand's history but also acknowledge the role of its global community of fans, followers, and drivers in shaping the brand. The campaign needed to be engaging, innovative, and capable of generating immediate and significant responses from Jeep's global audience.
The Solution
Jeep, in collaboration with its advertising partners, created the 'Portraits' spot. This innovative campaign used 66 carefully curated portraits to tell the unique story of the Jeep brand. The campaign used a surprising vertical format and a captivating voice-over to focus on the eyes of Jeep and its drivers, reimagining the brand's unbelievable story. The campaign's tagline, 'We don’t make Jeep. You do.', recognized the global truth that the rightful ownership of the brand resides within its worldwide community of fans, followers, and drivers. The campaign was launched during Super Bowl 50, and it was accompanied by a USA Today cover wrap that hit newsstands across America the following morning.
Operational Impact
Quantitative Benefit
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