Nintex > Case Studies > Jacksonville Jaguars Enhance CRM with eSignature for Efficient Season Ticket Renewals

Jacksonville Jaguars Enhance CRM with eSignature for Efficient Season Ticket Renewals

Applicable Industries

Electronics
Paper & Pulp

Applicable Functions

Sales & Marketing

Use Cases

Supply Chain Visibility
Time Sensitive Networking

Services

System Integration

About The Customer

The Jacksonville Jaguars are a Florida-based professional football franchise and members of the American Football Conference (AFC) of the National Football League (NFL). The team emerged out of league expansion in 1995 and has since won two division championships. The Jaguars represent Jacksonville, Florida, America’s 11th largest city, and have a supportive fan base with home game attendance totaling 1,066,627 fans. Each year, the Jaguars sales team sends out season ticket agreements to previous season ticket holders to solidify new agreements for the upcoming season.

The Challenge

The Jacksonville Jaguars, a professional football franchise, faced a challenge in their season ticket renewal process. Each year, the sales team sent out season ticket agreements to previous holders, which took a week or more to return signed. This delay hindered the team's ability to quickly engage with prospective season ticket holders. The Jaguars sought a solution to expedite this process, allowing them to gain immediate knowledge of fans who chose not to renew. The solution needed to provide on-demand sending capabilities based on customer information in their CRM system. The team began seeking an electronic signature solution that could improve internal efficiencies by enabling quicker executions of season ticket agreements through a paperless process. The solution had to integrate seamlessly with their existing Microsoft Dynamics CRM and allow bulk sending and document management for thousands of agreements at a time.

The Solution

After evaluating multiple vendors and solutions, the Jaguars adopted Nintex AssureSign in June 2014. This solution met all the sales team's unique criteria and was simple to implement and use. Nintex AssureSign's sophisticated APIs empowered the Jaguars sales team to reach fans by the thousands, including those who may not have been previous season ticket holders. The transition from paper to eSign season ticket agreements allowed the sales team to manage completed ticket waivers within 15-20 minute windows. They also gained greater visibility into the massive number of agreements dispersed, enabling them to easily track and monitor unsigned agreements. The Jaguars also plan to expand eSign efficiencies into the game day fan experience, replacing paper waivers with eSigned waivers for interactive activities before and during games.

Operational Impact

The implementation of Nintex AssureSign has significantly improved the Jaguars' sales process and increased season ticket sales. The ability to reach larger customer segments quicker and easier has been attributed to the use of Nintex AssureSign. By increasing the ability to send out ticket agreements to everyone in its existing CRM on-demand, the Jaguars were able to triple the number of agreements sent out, without enlisting additional internal resources. The transition to eSignatures also plans to enhance the game day fan experience by replacing paper waivers with eSigned waivers for interactive activities, reducing long lines and allowing young fans to engage in activities much quicker than before.

Quantitative Benefit