Jaguar TCS Racing Partners with Google Cloud to Enhance Performance in Formula E
Customer Company Size
Large Corporate
Region
- Europe
- America
- Asia
Country
- United Kingdom
Product
- Google Cloud
- Jaguar I-TYPE 6
Tech Stack
- Artificial Intelligence
- Cloud Technologies
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Environmental Impact Reduction
- Innovation Output
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Industries
- Automotive
- Transportation
Applicable Functions
- Product Research & Development
- Business Operation
Use Cases
- Edge Computing & Edge Intelligence
- Predictive Maintenance
- Vehicle Telematics
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
Jaguar TCS Racing is a British race team competing in the all-electric ABB FIA Formula E World Championship. The team is part of Jaguar Land Rover's (JLR) commitment to electric vehicle innovation and sustainability. Since its return to racing in 2016, Jaguar TCS Racing has been a key player in the Formula E series, known for its focus on developing efficient and lightweight electric vehicle powertrains. The team designs its own powertrain, including the motor, transmission, inverter, and rear suspension, and supplies these to other teams like Envision Racing. Jaguar TCS Racing is not only focused on winning races but also on using the platform to test and develop new electric vehicle technologies that align with JLR's Reimagine strategy. This strategy emphasizes the importance of electric vehicles in the future of mobility and sustainability. The team is also committed to inspiring future generations through its Race to Inspire mission, which aims to create a positive impact on the planet and communities by supporting and training the next generation of engineers and motorsport professionals.
The Challenge
Jaguar TCS Racing, a prominent team in the all-electric ABB FIA Formula E World Championship, faces the challenge of optimizing their performance both on and off the track. As they prepare for the 2024/25 season, the team is keen on leveraging advanced technologies to gain a competitive edge. The team is currently leading the Teams’ World Championship and has drivers in top positions in the Drivers’ World Championship. However, to maintain and enhance their competitive stance, they need to optimize real-time data captured from their race cars, particularly the Jaguar I-TYPE 6, to make informed decisions during races. The challenge is to integrate cutting-edge technology that can process and analyze this data efficiently, providing actionable insights that can be used to improve race strategies and car performance.
The Solution
To address the challenge of optimizing performance, Jaguar TCS Racing has partnered with Google Cloud as their Official Cloud Partner for the 2024/25 season. This collaboration aims to leverage Google Cloud's advanced artificial intelligence (AI) and cloud technologies to enhance the team's performance both on and off the track. By utilizing Google Cloud's capabilities, the team can optimize real-time data captured from the Jaguar I-TYPE 6 race car as soon as it enters the pit garage. This data is crucial for the team's engineers and drivers to make live decisions that can significantly impact race outcomes. The integration of AI and cloud technologies allows for the processing and analysis of large volumes of data, providing insights that can be used to refine race strategies and improve car performance. This partnership is expected to provide Jaguar TCS Racing with a critical edge in the highly competitive Formula E series, enabling them to maintain their leading position in the Teams’ World Championship and support their drivers in the pursuit of the Drivers’ World Championship title.
Operational Impact
Quantitative Benefit
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