Jobs2Careers Doubles Conversions and Increases Workflow Efficiency Using Google Tag Manager
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Google Tag Manager
- AdWords
Tech Stack
- JavaScript
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Application Infrastructure & Middleware - API Integration & Management
Applicable Industries
- Professional Service
Applicable Functions
- Sales & Marketing
Use Cases
- Search & Rescue
Services
- System Integration
About The Customer
Jobs2Careers is a job search engine that provides applicants with easy access to everything from small jobs to big careers. The company is based in Austin, Texas and provides job seekers with free access to millions of available positions nationwide in one intuitive display. Named the second fastest-growing HR company by Inc., the brand uses a variety of innovative targeting techniques and proprietary search algorithms to connect job seekers with potential employers across professional, part-time, and gig channels. The company is focused on maintaining the type of growth that attracts millions of monthly job seekers to its site.
The Challenge
Jobs2Careers, a rapidly expanding job search engine, was facing challenges with its tag management system. The company was using AdWords campaigns to attract relevant users to its site, specifically targeting 35- to 54-year-old job seekers. However, whenever the company wanted to update campaigns with new creative content, it had to edit tags manually. This process required collaborative support from both the marketing and engineering teams, often leading to bottlenecks in workflow as one team would have to wait for the other to complete its part of the tag update. The company was in need of a better solution for tag management to streamline its efficiency and increase conversions.
The Solution
Jobs2Careers turned to Google Tag Manager as a solution to its tagging challenges. Google Tag Manager allowed the company to create one universal tag for a campaign, which everyone on the team could then access and update in a timely and efficient manner. Several of Tag Manager’s features helped improve Jobs2Careers’s search campaigns by providing the agility to act fast and launch new tags at just the right time to increase ad relevancy. Tag templates, for example, can be easily customized for specific campaign creatives. Also, Tag Manager’s event-driven approach lets you set up rules for how different tags fire, depending on the channel (mobile, search, social) a consumer uses to land on the company’s website. Jobs2Careers created custom JavaScript tags so it could accurately track and edit creatives. With its AdWords campaigns, the company was able to determine the specific location of a user as well as the keywords used to access Jobs2Careers.com, which helped improve its Dynamic Remarketing metrics.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
SET Creative Ditches Google Vault for Datto Backupify
When Kienholz first started at SET, the staff was using Microsoft Outlook for email with no form of data backup. It became apparent that something needed to change as the staff was often burdened with trying to recover emails from departed employees. Kienholz transitioned the team to Google’s Gmail and implemented Google Vault for backup purposes. While SET employees quickly adjusted to Gmail, which many use for personal email, the same could not be said for Google Vault. “Unlike most Google products, Vault was not user friendly at all. It’s very hard to search for items. We never really figured out how to do a restore either,” explained Kienholz. Due to SET’s work with high-profile brands, projects often go through many rounds of revisions right down to the eleventh hour. This means that every bit of information - especially data living in project managers’ emails - is crucial to delivering clients a polished design at deadline.
Case Study
Infosys achieves a 5–7 percent effort reduction across projects
Infosys, a global leader in consulting, technology, and outsourcing solutions, was facing significant challenges in application development and maintenance due to its distributed teams, changing business priorities and the need to stay in alignment with customer needs. The company used a mix of open source, home-grown and third-party applications to support application development projects. However, challenges resulting from distributed teams using manual processes increased as the company grew. It became more and more important for Infosys to execute its projects efficiently, so they could improve quality, reduce defects and minimize delays.
Case Study
Arctic Wolf Envelops Teamworks with 24x7 Cybersecurity Protection and Comprehensive Visibility
Teamworks, a leading athlete engagement platform, faced rising cyberthreats and needed enhanced visibility into its network, servers, and laptops. With software developers connecting from all over the world, the company sought to improve its security posture and position itself for future growth. The company had a secure platform but recognized the need for a more proactive solution to identify gaps within its technology infrastructure. Data exfiltration and malicious access were top concerns, prompting the need for a comprehensive security upgrade.
Case Study
Sawback IT and Datto Save Client From a Costly Mistake
Ballistic Echo, a software development house, faced a critical challenge when human error led to the deletion of thousands of lines of unique code. This incident occurred before the code was pushed to source control, resulting in significant loss of time, revenue, and work. The previous file-level backup solution they used was slow and inefficient, making it nearly impossible to manually recreate the lost work. The need for a more reliable and efficient business continuity solution became evident to avoid such disasters in the future.
Case Study
Opal Helps Customers Shine Thanks to Datto
SP Flooring & Design Center faced a ransomware attack that encrypted and locked their files. The attack was initiated through a compromised service account set up by an outside vendor. The ransomware infection was isolated quickly, but there was a concern about the extent of the data at risk. The company had backups in place but was unsure of how much information was compromised. The situation required immediate action to prevent further damage and restore the affected data.
Case Study
Pipeline Insight Case Study: YARCDATA
YarcData faced challenges in determining the conversion rates of prospects into customers through various marketing efforts and identifying the source of its leads. They wanted to know the percentage of opportunities in the sales pipeline that came from different marketing events, web downloads, or self-sourced sales opportunities. Additionally, they needed the ability to drill down into the data to guide where to allocate more marketing dollars based on the success of previous efforts. Previously, YarcData relied heavily on spreadsheets and Salesforce.com reports, which made it difficult to extract the exact information they needed. This reliance on spreadsheets represented about 70% of their data presentation.
