Kickstarter Enhances Real-time Community Engagement with Vonage
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Sensors - Camera / Video Systems
Applicable Industries
- Buildings
- Cement
Use Cases
- Building Automation & Control
- Real-Time Location System (RTLS)
Services
- System Integration
About The Customer
Kickstarter is the world’s largest crowdfunding platform for creative projects. It connects artists, musicians, filmmakers, designers, and other creators with a community of backers, helping them find the resources and support they need to turn new ideas into a reality. Since launching in 2009, 13 million people from every continent on earth have backed a Kickstarter project. A total of $3.1 billion has been pledged, and 125,172 projects — from films, games, works of art or tech products — have come to life. Kickstarter offers Kickstarter Live, a feature that brings creators and backers closer together through live video.
The Challenge
Kickstarter, the world's largest crowdfunding platform for creative projects, was seeking a new way to connect creators and their potential backers. The goal was to create a more personal and effective crowdfunding platform. The challenge was to find a solution that could handle the scale of Kickstarter's global community, with millions of backers and thousands of simultaneous projects. The solution needed to provide reliable quality, handle mass audience sizes on mobile, manage the complexity of multi-party chat with a high volume of concurrent sessions, and offer a seamless experience with no downloads and in-context video. It also needed to support multiple hosts from around the globe.
The Solution
Kickstarter turned to Vonage's real-time, interactive video technology to meet this challenge. They embedded Vonage’s live video directly into their platform, creating Kickstarter Live. This feature allows creators to broadcast from anywhere to an audience of potential backers who can engage with them directly. Creators can see their audience, invite up to four collaborators into the live stream, and backers can get a glimpse into the creative process. Backers can ask questions, chat, send selfies, select rewards, and back the project, all while interacting with the creator. By using Vonage’s Interactive Broadcast API, Kickstarter was able to build an experience that lets creators and their collaborators seamlessly broadcast to anyone in the world using live video – all within the Kickstarter platform.
Operational Impact
Quantitative Benefit
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