Kollins Communications Speeds HighEnd Video Production to Help Customers Like Samsung Blaze a New Trail in Retail Marketing
Customer Company Size
SME
Region
- America
Country
- United States
Product
- DDN MEDIAScaler
- DDN Storage Fusion Architecture
Tech Stack
- Autodesk Flame
- Autodesk 3ds Max
- Adobe After Effects
- Adobe Premiere Pro
- Open Source Samba
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Brand Awareness
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Storage Services
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Industries
- Retail
- Electronics
Applicable Functions
- Discrete Manufacturing
- Sales & Marketing
Use Cases
- Real-Time Location System (RTLS)
- Edge Computing & Edge Intelligence
- Visual Quality Detection
Services
- Cloud Planning, Design & Implementation Services
- Hardware Design & Engineering Services
- Software Design & Engineering Services
About The Customer
Kollins Communications is a company based in Ramsey, NJ that provides all-in-one retail marketing solutions. These solutions include point-of-sale (POS) display videos, in-store commercials, 3D product modeling and animation, along with complete video production finishing and encoding services. For the past decade, consumer electronics leaders have relied on the special expertise of the company for help in promoting their products using high-definition digital messaging and imagery. For instance, Samsung Electronics USA works with Kollins to produce dozens of videos that highlight the latest features of their TV, audio and white goods products being sold at Sears, Best Buy, Fry’s, club stores and elsewhere. The company consistently pushes the envelope in producing the highest levels of image quality possible. In addition to being among the first to support the latest digital video formats, Kollins embraces a responsive, customer-centric business model.
The Challenge
Kollins Communications, a company that provides all-in-one retail marketing solutions, was faced with an extremely tight deadline to produce over 20 4K videos in four weeks for Samsung Electronics USA. The company needed to reduce the time required to transfer files between editing stations and had a demand to stream three, uncompressed 4K video files simultaneously for a video display. To meet ongoing demands for fast project turnarounds, Kollins employs leading-edge technologies to expedite content creation workflows while keeping pace with an explosion of digital content. The company needed a high-performance storage hub that could expedite the flow of content among a mix of OS X, Windows and Linux workstations. Extremely fast performance was needed to support Autodesk Flame, a high-end 3D visual effects software running on Linux. Additionally, fast and scalable storage was necessary to support Autodesk 3ds Max as well as Adobe After Effects and Premiere Pro software that runs on OS X and Windows.
The Solution
Kollins Communications decided to implement DDN’s MEDIAScaler with 400 TBs of storage capacity, which offers the ability to scale to petabytes as needed. The company also employed DDN’s professional services to ensure an expedited installation and flawless operation. DDN’s MEDIAScaler leverages the power of the company’s Storage Fusion Architecture® (SFA), as well as InfiniBand connectivity and NFS and SMB protocol support for simple and straightforward access. Kollins immediately ramped its use of DDN’s MEDIAScaler to achieve a major bandwidth improvement. For example, Kollins achieved a maximum of 5GB/s performance in ingesting raw footage and rendering final files on its crucial Flame editing systems. The company also installed Mellanox ConnectX-4 adapter cards to support 100 GB/s InfiniBand connectivity.
Operational Impact
Quantitative Benefit
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