Kroton: Delivering Locationbased Geomarketing Insights with CARTO
Customer Company Size
Large Corporate
Region
- America
Country
- Brazil
Product
- CARTO
Tech Stack
- JavaScript
- CSS
- SQL
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Productivity Improvements
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Education
Applicable Functions
- Business Operation
- Sales & Marketing
Services
- Software Design & Engineering Services
About The Customer
Kroton is one of the largest private educational organizations in Brazil. They operate in the primary, secondary, and postsecondary education segments. The organization has over 100 campuses located in all of Brazil’s regions. They work with government information regarding population segments and demographics, which generates millions of records that need to be processed and analyzed. For Kroton, proper data analysis is critical to the realization of efficient market analysis.
The Challenge
Kroton, one of the largest private educational organizations in Brazil, was struggling with the processing and analysis of millions of records of government information regarding population segments and demographics. The lack of a visualization tool made it difficult for them to make fast and accurate insights, which was critical for efficient market analysis. They needed a platform that could provide specific information on educational branches and geomarketing resources, and could be integrated with their business intelligence dashboard, Qlikview. Previous software they tried had difficulty handling the large amounts of data.
The Solution
Kroton implemented a solution using JavaScript, CSS, and SQL techniques, and servers to update information. They integrated maps into their corporate dashboard, Qlikview, with information from all over the Brazilian education market. Their integrative dashboard contains filters that can control the layers of maps and points in CARTO. These filters also change analytic charts and reports, in real time, that can be exported into excel. In addition to the basic display, Kroton added other miscellaneous information for geomarketing analysis, such as: school locations, competitors, population by census tract, income by census tract, economic profile of students, and distance between the student to the competitor.
Operational Impact
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