Large PC manufacturer achieved significant revenue growth by integrating omni-channel data for better insights

Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Amazon S3
- Talend
- Tableau
- Qlikview
Tech Stack
- Big Data
- Data Integration
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Digital Expertise
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Storage Services
- Analytics & Modeling - Big Data Analytics
- Application Infrastructure & Middleware - Data Exchange & Integration
Applicable Functions
- Business Operation
Use Cases
- Supply Chain Visibility
- Predictive Quality Analytics
Services
- Cloud Planning, Design & Implementation Services
- Data Science Services
About The Customer
The customer is a leading US PC manufacturer operating in the Information Technology industry. The company had a vision to integrate multi-channel, multi-source, and different types of data (structured and unstructured) into a single platform. This platform would provide a single source of truth for all business KPIs and metrics for stakeholders. The company operates in different geographic regions (GEOs), each of which was using its own reporting and insights techniques and methodologies to keep track of changing business patterns. The company sought to drive more accountability and consistent reporting practices by requiring data from different sources to reside in a single platform where reporting, BI, and insights would reside.
The Challenge
The client, a leading technology company, had a vision to integrate multi-channel, multi-source, and different types of data (structured and unstructured) into a single platform. This platform would provide a single source of truth for all business KPIs and metrics for stakeholders. Until this initiative was planned and launched, different geographic regions (GEOs) teams were using their own reporting and insights techniques and methodologies to keep track of changing business patterns. To drive more accountability and consistent reporting practices, the client specifically required data from different sources to reside in a single platform where reporting, BI, and insights would reside.
The Solution
Blueocean Market Intelligence conducted a series of workshops to understand different data sources, the significance of business unit KPIs and metrics, closely watched numbers by GEOs, workflow management for all the varied data sources, and a common primary identifier to connect different customer touchpoints under one single source of truth. They created a data source and process blueprint that was used as the reference guide for implementation and deployment of the Big Data platform. Blueocean Market Intelligence set up a global delivery center with a team of Big Data specialists and business analysts to drive seamless transition between business and technical requirements. After client approval, the team set up a proprietary technology stack based on different technology arms (e.g – APIs) to drive different extraction procedures, Amazon S3 for storage, Talend solution for data classification and ETL processing, and a combination of Tableau / Qlikview for reporting business KPIs and metrics.
Operational Impact
Quantitative Benefit
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