Large Publisher of Wedding News and Inspiration
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Birst
Tech Stack
- Tableau
- Birst Analytics
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Digital Expertise
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Real-Time Location System (RTLS)
Services
- Data Science Services
- Cloud Planning, Design & Implementation Services
About The Customer
The Company is a leading online publisher serving the wedding market. It offers wedding-related content, planning tools, and online registry services through its various websites. The Company also produces branded video and mobile content and magazines. The Company is growing rapidly and needed an agile way to support both internal employees and external clients across multiple revenue streams. The Company's objectives were to support self-service analytics for both internal users and clients across all lines of business and understand the performance of advertising and registry transactions across different web properties.
The Challenge
The Company is a rapidly growing online publisher serving the wedding market. It offers wedding-related content, planning tools, and online registry services through its various websites. The Company also produces branded video and mobile content and magazines. The Company needed an agile way to support both internal employees and external clients across multiple revenue streams. The objectives were to support self-service analytics for both internal users and clients across all lines of business and understand the performance of advertising and registry transactions across different web properties. The technical challenges included distinctly different data models and calculated metrics across multiple lines of business, strict performance SLAs for data processing & incremental loads, and UX requirements: dashboards, pixel-perfect reports, embedded analytics, and Tableau integration.
The Solution
The Company chose Birst for its top-ranked capability in governed data discovery and ability for end-users to blend data sources. Birst was able to drill into each line of business and also deliver holistic enterprise-wide metrics. Birst's Adaptive User Experience delivered to the diverse UX requirements, as well as streamlined integration into Tableau. This solution empowered users to easily conduct analysis and drive strategic decisions while maintaining data governance.
Operational Impact
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