lastminute.com Makes Vacation Packages Visually Surreal with Cloudinary
Customer Company Size
Large Corporate
Region
- Europe
Country
- Switzerland
Product
- Cloudinary
Tech Stack
- Cloudinary API
- Content Management System (CMS)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Supply Chain Visibility
- Demand Planning & Forecasting
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
lastminute.com is a leading European online travel and leisure retailer, operated by lm group. The company’s mission is to be the most relevant and inspiring travel company, committed to enriching the lives of travelers. lastminute.com and its 1,200 employees look forward to providing its visitors with a comprehensive and inspiring offering of travel-related products and services. lastminute.com is a publicly-traded company listed under the ticker symbol LMN on SIX Swiss Exchange. The company promotes its offerings on the company’s website, via social media and advertising, and in its e-newsletters with more than 120,000 images.
The Challenge
lastminute.com, a leading European online travel and leisure retailer, faced the challenge of managing over 120,000 images across multiple teams and repositories. The company had been using Cloudinary for specific use cases, such as hotel images, managed by tech teams. In parallel, a team dedicated to manual asset management, using a different DAM provider for editorial purposes. Another challenge was the time-consuming task of modifying images for new campaigns. This process could take weeks, limiting lastminute.com’s ability to quickly launch new campaigns that would let vacationers capitalize on limited-time deals.
The Solution
lastminute.com leveraged Cloudinary for maintaining a centralized media library and digital asset management (DAM). Cloudinary also gave lastminute.com the ability to automate image transformations to drive greater consistency across its platforms and launch new campaigns faster. Using Cloudinary, lastminute.com can securely upload assets from a wide variety of sources. They then can organize images using AI-based tags and metadata to make them easily searchable. With Cloudinary’s APIs, it was easy for lastminute.com to integrate the two systems and automate the media workflow that was previously manual and time-consuming. The company specifically used this feature when it launched its Flash Sale product offering with specially hand-crafted travel deals available for a limited amount of time.
Operational Impact
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