Leveraging IoT for Positive Female Role Models Promotion: A Samsung Case Study
Applicable Functions
- Sales & Marketing
Services
- Training
About The Customer
The customer in this case study is Samsung, a multinational conglomerate known for its wide range of electronic devices. Samsung is a global leader in technology, consistently pushing the boundaries of what is possible. In this case, Samsung used its technological expertise to promote positive female role models in sports. The company leveraged its VR technology to provide immersive experiences, helping to increase the visibility of these athletes. Samsung's commitment to promoting positive role models demonstrates its dedication to social responsibility and its willingness to use its technology for positive change.
The Challenge
The challenge was to promote positive female role models in a world dominated by less inspiring figures. Netball, unlike other Australian sports, does not have significant TV sponsorship or high salaries. The players, who are primarily motivated by passion rather than financial gain, were struggling to gain the recognition they deserved. Their success was a result of hard work, determination, and grit, making them ideal role models. However, the lack of positive female influencers in the media made it difficult for these athletes to gain visibility and influence.
The Solution
Samsung, in partnership with a global sports advertising and marketing team, developed a strategy to promote these athletes as positive female role models. They used YouTube to share inspirational stories from each role model, cleverly targeting searches for less inspiring figures. They also held meet and greet events across Australia, delivering Virtual Reality (VR) experiences with Samsung 360° training. The athletes served as ambassadors, sitting on high-profile panels advocating for change and the promotion of positive female role models. The use of VR technology allowed for a more immersive and engaging experience, helping to increase the visibility and influence of these athletes.
Operational Impact
Quantitative Benefit
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