Life Time empowers healthy lives and a healthy business with Domo
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Domo BI & Analytics
Tech Stack
- Data Analytics
- Data Visualization
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Predictive Maintenance
- Real-Time Location System (RTLS)
Services
- Data Science Services
About The Customer
Life Time is an omnichannel healthy lifestyle company that has been in operation for 30 years. The company is dedicated to helping its members live healthy, happy lives. It operates nearly 160 athletic clubs across North America and delivers a leading fitness app. Life Time also runs more than 30 major athletic events and owns premium co-working spaces and multi-use luxury residence communities. The company has a long-term vision of becoming the most well-known health brand on the market and aims to leverage data to help its members become healthier at every touchpoint and in every facet of their lives.
The Challenge
Life Time, a healthy lifestyle company, was facing challenges in managing its rapid growth across multiple categories while navigating the operational difficulties posed by the pandemic. The company had expanded its digital offerings to include on-demand and live-streaming fitness classes, health talks, virtual coaching, meditation, and in-person class registration on its app. However, it needed a way to analyze the data generated by the app to better understand its members and their goals. Additionally, Life Time was struggling with a complex spreadsheet-driven finance reporting process that was time-consuming and left little time for data analysis.
The Solution
Life Time collaborated with Domo to manage its brand's rapid growth and navigate the challenges of operating an in-person business during the pandemic. Domo's BI & Analytics product was used to analyze the data generated by Life Time's expanded digital offerings. This data was brought into Domo for executives to analyze, enabling the company to make smarter decisions about what classes and new services to offer. Domo also helped Life Time visualize how people were using the app and when they stopped participating, enabling the team to optimize the program to ensure people stay engaged. For finance reporting, Domo was used to automatically add finance data to the platform in real time, allowing managers to access insights on a daily instead of weekly basis.
Operational Impact
Quantitative Benefit
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