Little Freddie's Use of Sedex to Support Pineapple Farmers in Madagascar
Applicable Industries
- Agriculture
- Education
Use Cases
- Farm Monitoring & Precision Farming
- Virtual Training
Services
- Training
About The Customer
Little Freddie is a premium organic baby food brand that specializes in supplying and distributing baby food products to retailers across the globe. Their current portfolio is comprised of over 70 EU certified organic products including fruit and vegetable purees, meals, snacks, and cereals. The company joined Sedex in 2018 to ensure they were partnering with reputable suppliers that would not only meet legal requirements but also share their values on enhancing the welfare of workers and safeguarding good working conditions.
The Challenge
Little Freddie, a premium organic baby food brand, was seeking to partner with reputable suppliers that not only met legal requirements but also shared their values on enhancing worker welfare and safeguarding good working conditions. The company used Sedex's risk assessment tool, Radar, to review countries' inherent risk ratings and identify specific risks when sourcing from these countries. The tool helped Little Freddie identify its Madagascan pineapple supplier, HavaMad, as a high-risk due to its location and the economic difficulties affecting businesses across Madagascar. The challenge was to reduce this risk and ensure a sustainable and ethical supply chain.
The Solution
To address the identified risk, Little Freddie initiated a three-year project in November 2019 to train smallholder farmers in good agricultural practices and innovative techniques. The goal was to employ more sustainable farming methods that could potentially increase yields from 3 tonnes-per-hectare (T/ha) to more than 60T/ha. Farmers underwent training on how to increase the quality and quantity of production through workshops and practical field training across three demonstration plots built as part of the project. Little Freddie aimed to ensure that over 80% of the farmers understood what they had learnt and for 50% of them to apply the new skills and knowledge to their own farming practices.
Operational Impact
Quantitative Benefit
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