Luxury Link Optimizes Website with Cloudflare
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Cloudflare
Tech Stack
- CDN
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Sales & Marketing
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Luxury Link is a company that has pioneered the web-based auction model for luxury travel. Since 1997, luxurylink.com has evolved from an exclusive e-mail list to exclusive online listings. Their audience is extremely savvy, discerning, and demanding of the greatest possible value for the most outstanding luxury vacation experiences. The company is constantly working to optimize their website to make sure visitors get the most out of the experience.
The Challenge
Luxury Link, a pioneer in the web-based auction model for luxury travel, was facing the challenge of optimizing their website to ensure visitors get the most out of the experience. Their web property experience includes everything from design to merchandising to site performance to SEO and the conversion funnel. These core fundamentals really matter to Luxury Link: performance, SEO, business intelligence, merchandising and seasonal relevance. They were also looking for a better CDN solution when their current contract was up.
The Solution
Luxury Link chose Cloudflare as their new CDN solution. Cloudflare was chosen for its performance, security and CDN solution. In addition, Chris Holland, Director of Technology for Luxury Link, did not want to be without a service that assisted in DDoS mitigation. By choosing Cloudflare, Luxury Link was able to significantly reduce their monthly costs from $4,000 a month down to $160 a month.
Operational Impact
Quantitative Benefit
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