Macerich Increases Digital Touchpoints
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Mappedin's Dynamic Directory Plus
Tech Stack
- 3D Mapping
- Predictive Search
- Multilingual Support
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Brand Awareness
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
Use Cases
- Retail Store Automation
Services
- Software Design & Engineering Services
About The Customer
Macerich is an S&P 500 company and one of America's leading owners, operators, and developers of major retail real estate. The company's unique and irreplaceable properties and dominant position in the nation's gateway markets set it apart. These markets are the most affluent and densely populated with significant international appeal. Macerich's properties, located in top U.S. markets, connect the nation’s most desirable consumers with retailers and brands.
The Challenge
Macerich, a leading owner, operator, and developer of major retail real estate in the United States, was seeking to enhance the shopper experience at its 48 retail properties. The company aimed to provide a robust set of digital touchpoints that could adapt to the evolving shopping trends and technologies. The primary challenge was to provide an easy and intuitive wayfinding solution for shoppers at all of its retail properties.
The Solution
Macerich partnered with Mappedin to deploy the Dynamic Directory Plus in 19 of its malls across the United States. The Dynamic Directory Plus provides shoppers with an intuitive, full-screen, interactive wayfinding experience. It also offers a dynamic new platform for retailers and brands to connect with guests at Macerich's properties. The map-centric interface was designed with an optimized touch experience to provide seamless map interactions. The highly intuitive, double-sided displays deliver a best-in-class experience for Macerich shoppers as well as retailers and brands. One side of the kiosk includes the Mappedin Dynamic Directory Plus interface to help shoppers conveniently navigate to store locations and shopping center amenities. The other side offers full-motion video where brands and retailers can present advertising and promotional information.
Operational Impact
Quantitative Benefit
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