Making Mass Transit More Successful
Customer Company Size
Large Corporate
Region
- America
Country
- United States
Product
- Sync Insights
- GoodData
Tech Stack
- Data Analytics
- Cloud-based
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Analytics & Modeling - Real Time Analytics
- Analytics & Modeling - Big Data Analytics
Applicable Industries
- Transportation
Applicable Functions
- Logistics & Transportation
Use Cases
- Real-Time Location System (RTLS)
- Public Transportation Management
Services
- Data Science Services
- Cloud Planning, Design & Implementation Services
About The Customer
GMV is the leader in building dispatch and reporting solutions for transit agencies — kind of like air traffic control for buses. It recently launched tools, powered by GoodData, to further transform the transit landscape. The product, Sync Insights, takes the mountains of information captured by GMV’s system and makes it immediately accessible and explorable, allowing transit managers to track changes in key performance indicators like never before. Given GMV’s big footprint — including 20 million data points generated daily by 2,500 buses across 75 American cities — that’s a lot of insight into transit systems.
The Challenge
Mass transit is coming under pressure from rideshare services, such as Uber and Lyft, and micromobility via scooters and bikes. GMV ITS North America, formerly known as Syncromatics, was founded in 2006. It was the first cloud-based provider of transit-tracking tools, pulling data from GPS trackers on buses. The technology was “wildly impressive,” at the time, and enabled transit authorities to know whether buses were on time or late, how many passengers got on board, as well as where and when they boarded and departed. But as GMV grew, along with demands on transit agencies, it innovated to enable further exploring of data and, in turn, enable better transmit management. In March 2020, it launched Sync Insights to allow customers to better explore and analyze data. Rather than simply receiving reports of what happened, transit authorities can now more easily discover insights in data that they weren’t specifically looking for.
The Solution
With Sync Insights powered by GoodData, GMV provides dashboards built to quickly display information regarding performance, ridership, and team. Every report on the Sync Insights’ dashboards can be drilled into for further detail, filtered to specific information or time periods, and exported to PDF or Excel formats for further analysis. GMV was drawn to GoodData because of the strength of its embedded analytics, and also because it enabled GMV to still control the user experience and the user interface. GMV is already planning enhancements to Sync Insights. In the future, it’ll give transit authorities the power to develop their own reports and go beyond standard dashboards. Also, GMV expects to increase capabilities for transit authorities to more robustly track data in real time and be able to more quickly respond to situations, such as adding buses if routes are especially heavy or if buses are running too far apart.
Operational Impact
Quantitative Benefit
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