Gem > Case Studies > Mapbox Boosts Conversion Rates by 30% with Gem’s SOBO Feature

Mapbox Boosts Conversion Rates by 30% with Gem’s SOBO Feature

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Sensors - GPS

Applicable Industries

Buildings
Telecommunications

Applicable Functions

Procurement

Use Cases

Supply Chain Visibility
Time Sensitive Networking

About The Customer

Mapbox is a live mapping and location cloud platform that is changing the way people move through and explore the world. The company’s SDKs and APIs are used by developers to create applications that solve problems with maps, while also creating real-time location awareness. Mapbox’s technologies process over 300 million miles of global road networks every day. The company has over 700 million users and 175,000 developers from companies like Facebook, The Weather Channel, and Strava. Mapbox is a 500-person company with plans to grow by another 200 in 2021.

The Challenge

Mapbox, a live mapping and location cloud platform, was facing several challenges in its recruitment process. The company had no solution for organizing prospective candidates across divisions company-wide, which led to a lack of context for candidate reengagement. Additionally, there was no easy way to involve hiring managers in outreach, which resulted in lower-than-exceptional conversion rates. The company was struggling to efficiently manage its talent pool and ensure that potential candidates were not overlooked simply because they were not a perfect fit for an open role. The company needed a way to centralize information and streamline its recruitment process.

The Solution

Mapbox turned to Gem, a recruitment platform, to address its challenges. Gem’s Projects feature allowed Mapbox to organize passive candidates who were better fits for other roles. This feature enabled the company to save time at the top of the funnel as the sourcing had already been done. Gem’s Activity Feed and set-and-forget emails helped recruiters preserve context, save time, and humanize outreach. The send-on-behalf-of (SOBO) feature allowed Mapbox to see a 30% conversion rate, which was 21% higher than the industry average. The company also used Gem’s Outreach Analytics to track passive candidate behavior and gauge interest. Gem’s features enabled Mapbox to build nurture campaigns and schedule follow-up emails, which helped to humanize the process and make talent feel heard and respected.

Operational Impact

The implementation of Gem’s features significantly improved Mapbox’s recruitment process. The company was able to organize talent so that recruiters in all service areas had visibility into, and access to, them. This prevented candidates from falling through the cracks just because they were not the perfect fit for an open role. The use of Gem’s Activity Feed and set-and-forget emails helped to humanize the recruitment process and made talent feel heard and respected. The company was able to work more efficiently and prepare for anticipated growth. The success with a three-person team was made possible through Gem, and as the recruiting function grows, Gem will remain as important as ever.

Quantitative Benefit

Mapbox saw a 30% conversion rate with Gem’s SOBO feature, which was 21% higher than the industry average.
Mapbox achieved an 82% open rate, 51% reply rate, and 33% interested rate for a niche role through SOBO.
Approximately 70% of the candidates reached out to with SOBO made it onsite.