Maxima Racing Oils Case Study
Customer Company Size
SME
Region
- America
Country
- United States
Product
- NetSuite ERP
- ShipHawk WMS
Tech Stack
- ERP
- WMS
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Cost Savings
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
- Functional Applications - Warehouse Management Systems (WMS)
Applicable Industries
- Chemicals
Applicable Functions
- Warehouse & Inventory Management
- Logistics & Transportation
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- System Integration
About The Customer
Maxima Racing Oils is a highly sought-after brand in the power sports racing industry. The company was established in 1979 and is based in Southern California. It operates seven warehouses and specializes in the formulation, development, manufacturing, and distribution of high-performance engine oils, suspension fluids, coolants, care products, and accessories for the sport and racing communities. Maxima's products are recognized for their quality and performance, making the brand a favorite among power sports racing enthusiasts.
The Challenge
Maxima Racing Oils, a renowned brand in the power sports racing industry, was grappling with warehouse management and inventory visibility issues due to its legacy ERP and paper-based spreadsheets. The company's sales surged during the COVID-19 pandemic, exacerbating these issues and highlighting the need for more modern ERP and WMS solutions. Maxima's operation was riddled with pain points, including the inability to generate reports without the system freezing, lack of visibility into raw material stock levels, stock committed, and stock allocated, and no live correlation of raw material inventory needed for a work order to produce finished goods. Other issues included the lack of automatic creation of bills of lading (BOLs) and the error-prone, human-based system of cycling through the oldest inventory first for both raw materials and finished goods.
The Solution
To address its warehouse and visibility issues, Maxima upgraded to NetSuite and implemented the ShipHawk WMS simultaneously. The company's management sought complete visibility into warehouse operations, including available warehouse space, rack availability, picker activity, and item outflow, and aimed to automate all associated administrative functions. Maxima's new ERP and WMS solution provided the visibility it lacked and automated transactions that drive and trigger other transactions. The company now has full visibility into the shipment and warehouse fulfillment process flows. Staff can create item fulfillments stored against sales orders, which are then turned into a shipped pallet or parcel shipment. This makes it easy to see how to allocate goods to meet customer priorities. The solution also simplifies the onboarding of new and temporary seasonal workers.
Operational Impact
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