MOTIS Brands' Growth and Process Automation with Celigo
Technology Category
- Application Infrastructure & Middleware - Data Exchange & Integration
- Functional Applications - Inventory Management Systems
Applicable Industries
- Transportation
Applicable Functions
- Maintenance
- Sales & Marketing
Use Cases
- Inventory Management
- Picking, Sorting & Positioning
Services
- System Integration
About The Customer
MOTIS Brands is a leading company in the loading, hauling, and accessibility industries. The company, headquartered in Germantown, WI, designs, develops, and distributes a collection of industry-leading brands including Race Ramps, Silver Spring Mobility, Heavy Duty Ramps, Black Widow, Rage Powersports, Guardian Industrial Products, Kill Shot, Tilt-a-Rack, and Harbor-Mate. MOTIS Brands began as Discount Ramps, a small eBay seller of ramps, and quickly grew to offer additional loading, hauling, and accessibility products across the omnichannel. Today, the MOTIS Brands umbrella comprises 15 leading brands, with four more manufacturing brands being brought into the fold.
The Challenge
MOTIS Brands, a leader in the loading, hauling, and accessibility industries, began as a small eBay seller of ramps and quickly expanded to offer additional products across various channels. With rapid growth, the company started acquiring additional brands, aiming to standardize operations to improve efficiencies and achieve scale. As MOTIS increased its product offerings and expanded into new channels, including Amazon and Walmart, the growing volume of transactions became increasingly difficult to manage, especially with a small operational team. Product, order, inventory, and pricing information had to be manually uploaded from one system to another, leading to hours spent on low-value work and error correction due to manual processes. The company also faced maintenance issues when trying to leverage unmanaged solutions for Amazon, particularly when taxonomies were not updated.
The Solution
MOTIS Brands chose Celigo to thoroughly integrate NetSuite and online marketplaces using Celigo’s prebuilt automations for Amazon, Walmart, and eBay. These products ensured accurate inventory levels were available across all channels, in a way that continuously improved over time. During the deployment of these prebuilt solutions, the company discovered the extensive capabilities of Celigo’s underlying iPaaS, and went on to address other enterprise-wide automation challenges. They automated processes around Amazon FBA, MFN, Vendor Central, 1P, and Google Shopping across multiple brands. They also worked with the marketing team on a collection of marketing automations around applications such as Listrack, Power Reviews, Criteo, Avantlink, Google, and Facebook. The company procured Brandfolder for Digital Asset Management, and leveraged Celigo’s event lister to automatically update listings across all the relevant channels automatically. In addition, they implemented complex, enterprise-wide automations across supplemental data in order feeds, extended warranty programs, transportation management systems, credit checking, and more.
Operational Impact
Quantitative Benefit
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