Motorola and Google Collaborate to Enhance AI-driven Experiences in the 2024 Razr Family
Customer Company Size
Large Corporate
Country
- United States
Product
- Google Gemini
- Google One AI Premium
- Moto Magic Canvas
- Moto Tag
Tech Stack
- AI-driven experiences
- Ultra Wideband
- Google Cloud
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Innovation Output
- Productivity Improvements
Technology Category
- Analytics & Modeling - Machine Learning
- Functional Applications - Remote Monitoring & Control Systems
- Networks & Connectivity - Ultra Wide Band
Applicable Industries
- Consumer Goods
- Telecommunications
Applicable Functions
- Product Research & Development
- Sales & Marketing
Use Cases
- Digital Twin
- Predictive Maintenance
- Remote Control
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
About The Customer
Motorola, a leading global telecommunications company, is renowned for its innovative mobile devices and solutions. With a rich history in the mobile industry, Motorola has consistently pushed the boundaries of technology to deliver cutting-edge products that cater to the evolving needs of consumers. The company is committed to enhancing user experiences through the integration of advanced technologies and strategic partnerships. By collaborating with Google, Motorola aims to bring AI-driven experiences to its razr smartphone line, offering users a unique blend of creativity, productivity, and convenience. The partnership reflects Motorola's dedication to innovation and its focus on providing customers with state-of-the-art mobile solutions that enhance their digital lifestyles.
The Challenge
Motorola aimed to transform its razr smartphone line into a multifunctional device that serves as a personal assistant, creative studio, and productivity powerhouse. The challenge was to integrate advanced AI-driven experiences and features that would enhance user interaction and satisfaction. By collaborating with Google, Motorola sought to leverage cutting-edge AI technologies to provide users with seamless access to information and tools that would simplify daily tasks and enhance creativity. The goal was to create a smartphone experience that goes beyond traditional functionalities, offering users innovative ways to interact with their devices and manage their digital lives.
The Solution
Motorola partnered with Google to integrate AI-driven experiences into the new razr family, transforming the smartphone into a multifunctional device. The collaboration introduced Google Gemini, a personal AI assistant accessible directly from the razr's external display. Gemini offers users step-by-step instructions, trip planning assistance, and creative brainstorming, seamlessly integrating with Google apps like Maps, YouTube, and Gmail. Additionally, razr users receive Gemini Advanced for three months, along with 2 TB of cloud storage through the Google One AI Premium plan. The partnership also enhanced messaging capabilities with features like Photomoji and Magic Compose, allowing users to personalize and creatively respond to messages. Furthermore, the external display experience was improved with access to Google Photos, enabling users to manage their photos without unlocking their phones. AI-powered editing tools in Google Photos, such as Magic Editor and Magic Eraser, further enhance the photo editing experience. The introduction of moto ai features, like Moto Magic Canvas, allows users to create stunning images using text prompts, while Style Sync offers personalized device wallpaper options. The collaboration also expanded the Motorola ecosystem with the introduction of the moto tag, compatible with Ultra Wideband technology, to help users locate valuables via the Google Find My Device network.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
