MWM: Unlocking Creativity Through AI Consumer Apps and Publishing Services
Customer Company Size
Large Corporate
Region
- Europe
Country
- France
Product
- Google Cloud
- BigQuery
- Firebase
- Cloud Run
- Spanner
Tech Stack
- Firestore
- Firebase Cloud Messaging
- Crashlytics
- Google Kubernetes Engine
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
- Productivity Improvements
Technology Category
- Analytics & Modeling - Big Data Analytics
- Networks & Connectivity - Network Management & Analysis Software
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Software
Applicable Functions
- Business Operation
- Product Research & Development
Use Cases
- Edge Computing & Edge Intelligence
- Predictive Maintenance
- Remote Asset Management
Services
- Cloud Planning, Design & Implementation Services
- System Integration
About The Customer
MWM is a leading global publisher of creative mobile applications powered by AI, based in France. The company initially launched with a single application, edjing, which has become the world's most downloaded DJ app. Over the years, MWM has expanded its portfolio to include over 50 apps across various fields such as music, drawing, photography, and video. MWM's apps are among the most sought-after on app stores, and the company has made its publishing platform public to top app studios and developers since 2020. MWM aims to create the largest global developer community and has collaborated with Google Cloud and Fastly to power its growing business.
The Challenge
MWM has experienced significant growth in the volume of app content and the number of monthly active users (MAUs) over the past few years. This growth necessitated a focus on scaling, performance, and latency while keeping IT costs under control. The company explored the possibility of moving to other cloud services but ultimately determined that Google Cloud and Fastly provided the best mix of capabilities and efficiencies. MWM needed to ensure that its IT infrastructure could support its expanding user base and content delivery demands without incurring excessive costs or administrative burdens.
The Solution
MWM leverages Google Cloud and Fastly to power its creative app publishing business and deliver fast, engaging content experiences to millions of users in 180 countries. The company uses a range of Google Cloud solutions, including Firestore, Firebase Cloud Messaging, Crashlytics, Google Cloud Storage, BigQuery, and Cloud Run, to build its infrastructure for powerful mobile apps. Fastly's Content Delivery Network (CDN) enables MWM to quickly deliver apps and content globally from centralized storage in Belgium. MWM transacts with Fastly through Google Cloud Marketplace to streamline deployments and billing. The company is also incorporating AI into its apps using Google Kubernetes Engine and exploring advances with Gemini and Vertex AI to further improve customer experiences and content delivery.
Operational Impact
Quantitative Benefit
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