MYmovies.it Boosts the Performances of Italy’s Second Largest Video Entertainment Website, After YouTube, Without Changes to Infrastructure or Increased Investments in Bandwidth
Customer Company Size
Large Corporate
Region
- Europe
Country
- Italy
Product
- Web Performance Suite
Tech Stack
- Content Delivery Network (CDN)
- Cloud Security DDoS protection
- Web application firewall
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Brand Awareness
- Customer Satisfaction
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- Cloud Planning, Design & Implementation Services
- Cybersecurity Services
About The Customer
MYmovies.it is the main Italian website devoted to movies and is second only to YouTube as the most visited video entertainment website in Italy. With 7.3 million unique users in January 2011 and an average of 4 to 6 minutes spent on the website, MYmovies.it is a successful Italian case study in itself: one out of every six Italians regularly visits the site and stays on it for a longer-than-average time. MYmovies.it has steadily grown its audience over the past decade, and users cite their pleasure with the website based upon the completeness of its offering, the quality of its contents and the smooth, flawless user experience. To provide users with the best experience possible on the market, MYmovies.it has always strived to deliver the highest volume of relevant content in a technologically advanced manner. This has led the site to rival its peers from Silicon Valley.
The Challenge
MYmovies.it, the second most visited video entertainment website in Italy, was looking to become a major Internet reference portal. This required the use of state-of-the-art technology to deliver a high volume of relevant content in a technologically advanced manner. The company was constantly experimenting with and implementing new solutions, tools, and products to improve and expand its premium quality services. However, the company faced the challenge of improving website performance without increasing investments in bandwidth or making changes to its existing infrastructure. MYmovies.it was looking for a single provider of caching and streaming services that could rapidly implement a higher-performance and easier-to-use solution than it had been used to. It also sought a partner that was passionately focused on the end user experience.
The Solution
After an initial infrastructure assessment, MYmovies.it considered adding more bandwidth as the quickest solution to achieving better website performance. However, after reviewing content delivery networks (CDN) and their value propositions, the company decided to leverage a CDN solution provider. It chose CDNetworks because of its outstanding performance guarantees and positive customer feedback. After a one-month test phase during which CDNetworks proved itself in delivering higher performance and the ability to manage traffic at sustained peak rates, MYmovies.it decided to implement Web Performance Suite for its entire website. The relationship with CDNetworks, their technology, easy-to-implement solutions and their customer care soon convinced MYmovies.it that the company had found the right partner.
Operational Impact
Quantitative Benefit
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