Navigating The Dubai Mall
Customer Company Size
Large Corporate
Region
- Middle East
Country
- United Arab Emirates
Product
- Mappedin's Web SDK
- The Dubai Mall Mobile App
- Mappedin CMS
Tech Stack
- Indoor Positioning Systems (IPS)
- Beacons
- 3D mapping
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Customer Satisfaction
- Digital Expertise
Technology Category
- Application Infrastructure & Middleware - Data Visualization
Applicable Industries
- Retail
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Indoor Positioning Systems
- Real-Time Location System (RTLS)
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Emaar Group is a pioneering developer of integrated master-planned communities that has transformed the real estate sector in Dubai, United Arab Emirates. Emaar’s world-class project development competencies are underlined by its iconic assets in Dubai and other international markets. The Dubai Mall, owned by Emaar, offers an unparalleled retail mix combined with world-class dining, entertainment and leisure attractions. The mall spans 5.9 million square feet and houses 1,200 stores, making it a leader in retail innovation and a proponent of best-in-class technology.
The Challenge
Emaar Properties, a pioneering developer of integrated master-planned communities, sought to provide a seamless wayfinding experience enabling customers to easily navigate The Dubai Mall’s 1,200 stores and 5.9 million square feet. They also wanted to provide its facility managers with a flexible solution for property management. Having accurate maps in a space as large as the Dubai Mall is critical to a positive visitor experience. The challenge was to create a fully-integrated solution to power wayfinding on the Dubai Mall's website in addition to an in-app experience that caters to their active user base.
The Solution
Mappedin created a fully-integrated solution to power wayfinding on the Dubai Mall's website in addition to an in-app experience that caters to their active user base. The Dubai Mall uses Mappedin's Web SDK to power the wayfinding on their website. This enables users to easily locate the store, amenity, or destination they are looking for. In partnership with Senion, Mappedin extended its full suite of features and capabilities to The Dubai Mall Mobile App. This app integration was the first of its kind and offers a completely interactive 3D wayfinding experience with the help of indoor positioning technology. Beacons throughout The Dubai Mall provide positioning updates to shoppers' smartphones twice a second, enabling an incredibly accurate navigation experience. The Mappedin CMS includes a detailed analytics dashboard that provides information on user intent.
Operational Impact
Quantitative Benefit
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