MindTickle > Case Studies > Network Intelligence Software Company Drives Multiple Learning Paths with Data-Driven Sales Readiness

Network Intelligence Software Company Drives Multiple Learning Paths with Data-Driven Sales Readiness

Customer Company Size

Large Corporate

Region

America

Country

United States

Product

Network Intelligence Platform

Tech Stack

MindTickle's data-driven sales readiness platform

Implementation Scale

Enterprise-wide Deployment

Impact Metrics

Productivity Improvements
Digital Expertise

Technology Category

Platform as a Service (PaaS) - Data Management Platforms

Applicable Industries

Telecommunications

Applicable Functions

Sales & Marketing
Business Operation

Services

Training

About The Customer

The customer is a company that delivers immediate visibility into the digital experience for every user, application, website or service, over any network. Their network intelligence platform is used by some of the world's largest and fastest growing brands, including 8 out of the 10 top global software companies, 20 of the 25 top SaaS, 6 of the 7 top US banks, 80+ of the Fortune 500 and 150+ of the Global 2000. The company is growing rapidly, with a significant increase in the size of its sales team in recent years.

The Challenge

The company was experiencing rapid growth in its sales team, which necessitated a faster and more efficient onboarding process. However, they had limited resources to support enablement initiatives. The technical nature of their product lines and the diverse learning styles of their team members required a range of training options. Prior to implementing a solution, they had no learning management system or enablement tool in place.

The Solution

The company implemented a structured and accelerated enablement program powered by MindTickle's data-driven readiness platform. They introduced a new sales operating model with designated monthly learning time and launched a 'Mastery of the Message' campaign with video role-play scenarios and a Best Pitches library. They also developed a certification program for their reseller partner channel and customers, and created a centralized enablement content repository. The implementation of MindTickle allowed the company to automate, structure, and base their onboarding and ongoing learning programs on analytics.

Operational Impact

The company was able to build different learning paths to accommodate various learners and facilitate enablement.
They were able to identify qualifications and attributes to predict new reps' potential and fit.
The implementation of MindTickle increased visibility and collaboration among sales leaders and reps.
The company was able to correlate training with reps' results in the field.