NFI Industries Boosts Sales Productivity with Revenue.io
Technology Category
- Functional Applications - Transportation Management Systems (TMS)
Applicable Industries
- Oil & Gas
- Transportation
Applicable Functions
- Logistics & Transportation
- Sales & Marketing
Use Cases
- Last Mile Delivery
- Transportation Simulation
Services
- Training
About The Customer
NFI Industries is a fully integrated North American supply chain solutions provider. The company generates over $3 billion in annual revenue and employs more than 15,000 associates. NFI owns facilities globally and operates approximately 60 million square feet of warehouse and distribution space. Its dedicated fleet consists of over 4,600 tractors and 13,000 trailers operated by 3,800 company drivers and leveraging partnerships with 500 independent contractors. NFI has a significant drayage presence at nearly every major U.S. port, leveraging the services of an additional 1,000 independent contractors. The company’s business lines include dedicated transportation, distribution, brokerage, transportation management, port drayage, intermodal, global logistics, ecommerce fulfillment, and real estate.
The Challenge
NFI Industries, a leading North American supply chain solutions provider, was facing challenges in managing sales reps and improving sales productivity. The company's previous sales engagement solution did not provide the ability to easily track, report on, and understand the impact of sales efforts across the team. In an industry characterized by heavy competition and long, strategic sales cycles, NFI needed a better way to create a sales pipeline and win deals. The company was in search of technologies that could allow managers to better track sales performance, manage daily activities, and report on the sales pipeline as a whole.
The Solution
NFI Industries found the solution to their challenges in Revenue.io. The Revenue.io team ensured that NFI could achieve fast, measurable results even before implementation. With the help of RingDNA, a feature of Revenue.io, reps could easily dial prospects from a single location while gaining all the necessary contextual information for successful calls. Additionally, the implementation of Conversation AI made sales managers more effective. Instead of sitting with each rep for an hour to listen to calls and provide feedback, Conversation AI allowed NFI to record conversations and provide feedback directly within the platform.
Operational Impact
Quantitative Benefit
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