Novo Nordisk: Embracing Modular Content for Efficient Content Management
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Product Research & Development
Use Cases
- Building Automation & Control
- Time Sensitive Networking
Services
- Training
About The Customer
Novo Nordisk is a large biopharma company headquartered in Bagsværd, Denmark. The company is known for its culture of innovation and its ability to turn innovative ideas into tangible results. Novo Nordisk was facing a challenge of managing a rapidly growing volume of content and needed to establish new ways of working to manage this effectively. The company was willing to make their plan a reality quickly, as a team, and without waiting for something tangible to come from elsewhere. They were able to secure both executive-level buy-in and bottom-up commitment to drive early adoption and execution of their modular content approach.
The Challenge
Novo Nordisk, a large biopharma company based in Denmark, was grappling with an enormous and rapidly growing volume of content. The company needed to establish new ways of working to manage this content effectively and achieve its business goals. The challenge was not only to secure executive-level buy-in for initiating transformational change but also to ensure bottom-up commitment for early adoption and execution. The company also faced the challenge of managing expectations, particularly in terms of timelines for game-changing innovations. Additionally, Novo Nordisk had to navigate the mindset shift across stakeholders, especially with agencies, and manage the transition to new ways of working.
The Solution
Novo Nordisk adopted a modular content approach, breaking the content into smaller parts, defining the technology foundation, setting up the content taxonomy and templates, and establishing the required collaboration. The company has been on this journey for over two years and continues to learn and adapt. They established a content factory as a single source of truth with Vault PromoMats, and their global brands have adopted modular content. The company also learned that not all content should be modular and that content and campaigns need to be assessed for reuse before adopting such an approach. Novo Nordisk also experimented with modular content reviews for each content category, which helped the transformation happen quickly and fostered healthy competition within teams. The company also recognized the importance of content authoring technology as a foundational element in the transformation.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Energy Saving & Power Monitoring System
Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
Case Study
Intelligent Building Automation System and Energy Saving Solution
One of the most difficult problems facing the world is conserving energy in buildings. However, it is not easy to have a cost-effective solution to reduce energy usage in a building. One solution for saving energy is to implement an intelligent building automation system (BAS) which can be controlled according to its schedule. In Indonesia a large university with a five floor building and 22 classrooms wanted to save the amount of energy being used.
Case Study
Powering Smart Home Automation solutions with IoT for Energy conservation
Many industry leaders that offer Smart Energy Management products & solutions face challenges including:How to build a scalable platform that can automatically scale-up to on-board ‘n’ number of Smart home devicesData security, solution availability, and reliability are the other critical factors to deal withHow to create a robust common IoT platform that handles any kind of smart devicesHow to enable data management capabilities that would help in intelligent decision-making
Case Study
Protecting a Stadium from Hazardous Materials Using IoT2cell's Mobility Platform
There was a need for higher security at the AT&T Stadium during the NFL draft. There was a need to ensure that nuclear radiation material was not smuggled inside the stadium. Hazmat materials could often be missed in a standard checkpoint when gaining entry into a stadium.
