Bubble Group > Case Studies > NuNotions: Revolutionizing Beauty Product Reviews with IoT

NuNotions: Revolutionizing Beauty Product Reviews with IoT

Technology Category

Networks & Connectivity - RFID
Platform as a Service (PaaS) - Application Development Platforms

Applicable Industries

Buildings
Cement

Applicable Functions

Procurement
Sales & Marketing

Use Cases

Building Automation & Control

Services

Training

About The Customer

NuNotions targets consumers of beauty and personal care products who have been historically underserved by the industry, particularly people of color. These consumers often struggle to find suitable products due to the lack of personalized and inclusive reviews that take into account their unique physical traits. NuNotions also serves as a platform for mid-tier beauty influencers, small businesses, and direct-to-consumer (DTC) brands, helping them drive their sales. The app is currently in open beta and is gradually driving new sign-ups, indicating a growing user base.

The Challenge

The beauty and personal care industry has historically underserved people of color, particularly African Americans. Existing review platforms often fail to consider physical traits such as hair texture, acne, and aging, which are crucial factors when choosing personal care products. This lack of inclusivity and personalization in product reviews leads to uninformed decisions, information gaps, and wastage of money on unsuitable products. Marjai Roberts, the founder of NuNotions, experienced this problem firsthand while trying to find natural products for her hair. She realized the need for a platform that could provide product reviews based on individual physical traits to help consumers make informed decisions.

The Solution

NuNotions, an app built on Bubble, addresses this challenge by providing personalized product reviews based on users' physical traits. The app functions like Yelp but for personal care products. After signing up, users select their 'NuNo8' traits, which include skin tone, skin type, hair texture, hair type, hair porosity, hair color, eye color, and skin/hair conditions. These traits allow users to filter reviews, connect with peers, write reviews, and keep track of their favorite products. The app also keeps consumers informed about new inclusive beauty brands. Marjai Roberts, with her background in marketing, ad sales, and business development, leveraged Bubble's no-code platform to build NuNotions. Bubble's accessible and comprehensive features enabled her to create a minimum viable product (MVP) to test the market fit for her concept.

Operational Impact

NuNotions has successfully addressed a significant gap in the beauty and personal care industry by providing personalized and inclusive product reviews. The app has not only empowered consumers to make informed decisions but also helped eliminate information gaps and reduce wastage of money on unsuitable products. The platform's user-friendly interface and personalized review system have resulted in high user engagement, as indicated by the low bounce rate. The app's open beta phase has also provided valuable insights and feedback from users, which will be instrumental in refining the platform and enhancing its features. NuNotions' future plans include implementing additional community features and onboarding more beauty influencers, small businesses, and DTC brands to further drive user engagement and sales.

Quantitative Benefit

NuNotions has a very low bounce rate, indicating high user engagement.
The app has gathered insightful feedback from its first 100 users.
A market research survey conducted by NuNotions received responses from over 160 people.