Odele Makes Its Business Shine With Domo
Customer Company Size
SME
Region
- America
Country
- United States
Product
- Domo BI & Analytics
Tech Stack
- Data Analytics
- Business Intelligence
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Analytics & Modeling - Real Time Analytics
Applicable Industries
- Consumer Goods
Applicable Functions
- Sales & Marketing
- Warehouse & Inventory Management
Use Cases
- Inventory Management
- Supply Chain Visibility
Services
- Data Science Services
About The Customer
Odele is a startup in the consumer packaged goods industry that was founded out of frustration with the multitude of different shampoos, conditioners, and body washes for every member of a family. The founders of Odele set out to create a clean beauty brand that delivers premium products everyone can love, all at an affordable price. Coming from a corporate CPG background, the founders knew the importance of data in bringing their new brand to the broadest audience possible. Despite being only two years old, Odele has quickly grown from concept to being on the shelves of major retailers like Target and being featured on the Today Show.
The Challenge
Odele, a startup in the consumer packaged goods industry, was struggling with managing data using spreadsheets. The process was time-consuming and frustrating, taking up entire days to clean, code, and plug data into spreadsheets. The founders of Odele, coming from a corporate CPG background, understood the importance of data in expanding their brand. They wanted to build a data-driven business from the outset, but the initial struggles with spreadsheets were a significant challenge. They needed a solution that would allow them to make quicker decisions and ensure every dollar spent was being utilized in the best possible way.
The Solution
Odele decided to use Domo, a BI & Analytics product, to put data at the foundation of their business. Domo allowed Odele's founders to broaden their insights beyond general sales performance down to the SKU, store, and promotion level. This enabled them to see the impact of changes in pricing and promotions on sales velocity at both high- and low-volume stores, allowing them to better predict future sales performance. Domo was also used to track inventory on a store-by-store basis, helping Odele identify where it needed to send additional products or redeploy products from low-performing stores to higher-performing markets. This helped Odele ensure its products were always on the shelf, which was critical for building customer habits, driving revenue, and gaining favorable shelf space over competitors.
Operational Impact
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