Technology Category
- Networks & Connectivity - 5G
Applicable Industries
- Agriculture
- Education
Use Cases
- Agriculture Disease & Pest Management
- Farm Monitoring & Precision Farming
Services
- Training
About The Customer
One Acre Fund is a prominent non-profit organization that supplies approximately 1.5 million farmers in East Africa with asset-based financing and agriculture training services. The organization aims to reduce hunger and increase farmer incomes by offering crop storage solutions and teaching farmers about market fluctuations to time crop sales for maximum profit. Headquartered in Kakamega, Kenya, One Acre Fund works with farmers in rural villages throughout Kenya, Rwanda, Burundi, Tanzania, Uganda, Malawi, and Zambia.
The Challenge
One Acre Fund, a non-profit organization that provides asset-based financing and agricultural training to approximately 1.5 million farmers in East Africa, faced a significant challenge in its communication with farmers. In 2016, the organization introduced an interactive mobile channel using two-way SMS to communicate with farmers for non-seasonal orders. However, the service provider only offered a prepaid model and the level of service was found to be subpar. The limited functionality of the SMS channel also created a disconnect between the farmers and the organization, hindering effective communication and service delivery.
The Solution
To address these challenges, One Acre Fund decided to switch to a USSD solution that would offer a self-service interface for farmers to interact with. Infobip, a global cloud communications company, was chosen to roll out the USSD portal. The choice for USSD was made based on its user-friendly functionality. It is an interactive, menu-based technology communication protocol available on every GSM-enabled mobile device, making it practical for interactive communication. The USSD portal was launched in Rwanda in December 2018 and Kenya in August 2019. Infobip added roughly nine extra services to the USSD code and typically ran a daily volume of 40,000 to 80,000 interactions.
Operational Impact
Quantitative Benefit
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