Customer Company Size
Large Corporate
Region
- Europe
- America
- Asia
Country
- Germany
- Mexico
- United Kingdom
Product
- Resco CRM
- Oracle Siebel CRM
- Microsoft Dynamics CRM
Tech Stack
- CRM
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Functional Applications - Enterprise Resource Planning Systems (ERP)
Applicable Industries
- Agriculture
- Chemicals
Applicable Functions
- Sales & Marketing
Use Cases
- Supply Chain Visibility
Services
- Software Design & Engineering Services
- System Integration
About The Customer
Bayer CropScience AG falls under the multinational chemical and pharmaceutical company Bayer AG. Bayer is an innovation-driven company, currently with more than 117 thousand employees all over the world. Bayer CropScience is one of the world's leading innovative crop science companies in the areas of crop protection, seeds and plant biotechnology, and non-agricultural pest control. It has subsidiaries in more than 120 countries with over 23,100 employees and reaches the full year sales of 9,494 million euros.
The Challenge
Bayer CropScience is running two global CRM initiatives. Subsidiaries in small & medium regions, including several European countries, Australia, China or a few African countries require CRM solution with the limited complexity for their operations. The users from these regions have been working with Microsoft Dynamics CRM in the office and Resco Mobile CRM on the go for several years now. Conversely, bigger regions need to perform more complex processes. Bayer CropScience implemented Oracle Siebel CRM within its divisions in the UK, Mexico and Latin America. The major struggle here was to find an appropriate, responsive mobile solution that would easily integrate with Oracle Siebel CRM. The laptop’s remote access to CRM didn’t turn out to be suitable for a meeting with a client. Bayer CropScience sales reps dedicate most of their time to interact with a client, thus they needed a CRM able to run offline with extremely fast synchronization.
The Solution
Bayer CropScience analyzed potentially suitable mobile CRM solutions on the market that could integrate easily with Oracle Siebel CRM - including Oracle Siebel’s native mobile CRM, third party solutions and custom development. Resco CRM received the most positive feedback from users. Based on the overall architecture, cost and mainly synchronization time, Bayer CropScience selected Resco CRM as the best fitting mobile solution for Oracle Siebel CRM. 2 people worked on the implementation and spent less than 100 days — 80% of the time was spent on integration and 20% on configuration of the Resco CRM solution. The implementation was successful and the mobile solution was delivered on time.
Operational Impact
Quantitative Benefit
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