OPPO and Google Cloud Collaborate to Enhance AI Capabilities in Mobile Phones
Customer Company Size
Large Corporate
Region
- Asia
Country
- China
Product
- Gemini
- Vertex AI
- AutoML
- Vertex AI NAS
Tech Stack
- Google Cloud
- AI Model Optimization
- Large Language Models
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
- Innovation Output
Technology Category
- Analytics & Modeling - Generative AI
- Analytics & Modeling - Machine Learning
- Platform as a Service (PaaS) - Data Management Platforms
Applicable Industries
- Electronics
- Software
Applicable Functions
- Product Research & Development
- Business Operation
Use Cases
- AI Copilot
- Generative AI
- Remote Collaboration
Services
- Cloud Planning, Design & Implementation Services
- Software Design & Engineering Services
- System Integration
About The Customer
OPPO is a globally recognized smart device brand, known for its innovative technology and aesthetic design. Since its inception in 2008, OPPO has been committed to creating a seamless user experience through its range of smart devices, including the popular Find and Reno series. The company also offers the ColorOS operating system and various internet services. With a presence in over 70 countries and regions, OPPO employs more than 40,000 people dedicated to enhancing the lives of customers worldwide. As of August 2024, OPPO boasts approximately 700 million monthly active users, underscoring its significant impact in the mobile phone industry. The company's collaboration with Google Cloud to integrate AI functions into its mobile phones is a testament to its commitment to technological innovation and user satisfaction.
The Challenge
OPPO, a leading mobile phone manufacturer, faced the challenge of integrating advanced AI capabilities into its mobile phones to enhance user experience and maintain a competitive edge. The company aimed to develop AI phones that could perform efficient computing, self-learning, real-world perception, and content generation. To achieve these goals, OPPO needed to reconstruct its hardware platform, operating system, and third-party service ecosystem. Additionally, OPPO sought to leverage AI technologies to reduce manual workload and improve productivity, particularly in areas like user feedback analysis and power consumption optimization.
The Solution
To address the challenges, OPPO collaborated with Google Cloud to implement AI functions in its mobile phones, leveraging Google's advanced AI technologies. The partnership began with the OnePlus phone, where the team used Google Cloud's Vertex AI platform to develop an AI model for analyzing user feedback. This initiative reduced manual workload by 30% and allowed the product team to focus on core development tasks. OPPO also integrated hardware power consumption feedback into Google NAS, optimizing algorithms to reduce power consumption and latency, resulting in a more energy-efficient AI model. Furthermore, OPPO developed AI features like the AI Recording Summary and AI Toolbox, utilizing Google's Gemini large language model. These features automate tasks such as meeting content summarization and social media post generation, significantly improving work efficiency. The collaboration with Google Cloud enabled OPPO to integrate advanced AI capabilities into its mobile phones, providing users with a seamless and efficient experience.
Operational Impact
Quantitative Benefit
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