Optimising a Logistics Enterprise’s Digital Ecosystem: A Case Study on Aramex
Technology Category
- Analytics & Modeling - Big Data Analytics
- Robots - Wheeled Robots
Applicable Industries
- Telecommunications
- Transportation
Applicable Functions
- Logistics & Transportation
- Product Research & Development
Use Cases
- Last Mile Delivery
- Transportation Simulation
Services
- Data Science Services
The Customer
Aramex
About The Customer
Aramex is a disruptive leader in the global logistics and transportation industry. With its headquarters in Dubai, the company has a presence in 69 countries and employs 18,000 people. Aramex follows an 'asset-light' business model and is highly committed to innovation in their strategy. They recognize technology and innovation as key differentiators and growth enablers. Continually investing in bespoke digital solutions, Aramex is known for its fast-paced, innovative projects that require vast expertise in data science, UX design, business analysis, and R&D.
The Challenge
Aramex, a global leader in the logistics and transportation industry, was facing challenges in staffing their fast-paced, innovative projects locally. They were in need of a technology partner who could not only support their digital strategy but also contribute proactively to design and ideation. Aramex's business model is 'asset-light' and they place a high emphasis on technology and innovation as key differentiators and growth enablers. However, the innovative and user-centric nature of their projects required extensive expertise in data science, UX design, business analysis, and R&D, which they were struggling to find locally. In late 2015, Aramex decided to look for a technology partner from Eastern Europe to support their entire delivery process.
The Solution
Aramex chose ELEKS as their technology partner due to their best cost/value balance, extensive expertise in mobile UX, data science, and R&D, and their innovation culture. ELEKS provided a range of services including business analysis, product design, software architecture, data science, software development, quality assurance, and implementation. The team at ELEKS grew from 10 to 50 people in just the first three months of their partnership with Aramex. ELEKS delivered a set of consumer-facing and operational apps, revamped the user experience of the Aramex website, and delivered powerful tools for integrated logistics, capacity planning, international and domestic express delivery, and freight forwarding. They also created a mobile app that allowed the Aramex sales force to become more agile and efficient.
Operational Impact
Quantitative Benefit
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