OutSystems Generates $1.2M in Pipeline in Just Four Months
Customer Company Size
Large Corporate
Product
- OutSystems Platform
- Demandbase
Tech Stack
- Low-Code Development
- Account-Based Advertising
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
- Brand Awareness
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
- Analytics & Modeling - Predictive Analytics
Applicable Industries
- Software
- Professional Service
Applicable Functions
- Sales & Marketing
- Business Operation
Services
- System Integration
- Software Design & Engineering Services
About The Customer
OutSystems combines the power of low-code development with advanced mobile capabilities, enabling visual development of entire application portfolios that easily integrate with existing systems. Engineers with an obsessive attention to detail crafted every aspect of the OutSystems platform to help organizations build enterprise-grade apps and transform their business faster. OutSystems is in a red-hot growth industry and needs to continue its own rapid advancement through 2017 and beyond, while facing increasing competition.
The Challenge
OutSystems is in a rapidly growing industry and needs to continue its own rapid advancement while facing increasing competition. To achieve this, they must focus on acquiring new accounts and expanding business with current customers. Their solutions are evaluated by technical team members but ultimately purchased by business stakeholders, necessitating a way to reach multiple stakeholders within an account.
The Solution
OutSystems teamed up with Demandbase to help align the Sales and Marketing teams, define their target account list, and deploy account-based advertising to attract the right accounts to their website and get them engaged. They segmented their funnel into three stages and across multiple regions to deliver unique and personalized messages to each segment, guiding prospects and customers through each stage of the buying process.
Operational Impact
Quantitative Benefit
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