Overcoming Google Penalties: A Case Study on 1800Doorbell.com's SEO Revenue & Traffic Boost
Applicable Industries
- Buildings
- Cement
Applicable Functions
- Procurement
- Quality Assurance
Use Cases
- Traffic Monitoring
- Transportation Simulation
About The Customer
1800Doorbell.com is an eCommerce site that sells unique and innovative doorbells and other accessories for the home. Prior to partnering with Inflow, the site was hit by both Google’s Panda and Penguin algorithm updates, which caused a significant drop in organic traffic. Additionally, the launch of a new site in 2013, which was built in a way that made it susceptible to Google’s Panda algorithm, led to a dramatic increase in the number of indexed pages. The site was repeatedly penalized by multiple algorithm updates rolled out through 2013.
The Challenge
In 2011 and 2012, Google released the Panda and Penguin algorithm updates respectively, aimed at reducing low-quality content and spamming in search results. These updates have been maintained over the years, causing some eCommerce sites to face issues. One such site was 1800Doorbell.com, a unique and innovative doorbell and home accessories seller. The site was hit by both Google’s Panda and Penguin algorithm updates, causing organic traffic to drop by two-thirds. Additionally, a new site launched in 2013 was built in a way that made it susceptible to Google’s Panda algorithm, as the number of indexed pages increased dramatically. A content audit revealed multiple issues including duplicate and thin content, indexation bloat, and a large number of links from low-quality sites due to shortcuts taken by a previous agency when building the site’s backlink profile.
The Solution
Inflow partnered with 1800Doorbell.com and brought their Content Auditing experience and technical know-how to the job. After performing a Content Audit, several issues were revealed. Internal crawl errors were fixed by either redirecting or removing the links. The team also found all internal redirects that were causing issues and made recommendations or fixed each one. To address the dramatic increase in pages that were created when the new site launched, the team helped implement the strategies recommended in the Content Audit. These included pruning low-quality pages, consolidating similar pages and improving key pages. The improper use of canonicals was also resolved. To address the issues related to Penguin, the most important part of recovery was link cleanup, which consisted of analyzing backlinks to identify low-quality links and requesting they be removed with a disavow file.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
Case Study
System 800xA at Indian Cement Plants
Chettinad Cement recognized that further efficiencies could be achieved in its cement manufacturing process. It looked to investing in comprehensive operational and control technologies to manage and derive productivity and energy efficiency gains from the assets on Line 2, their second plant in India.
Case Study
Energy Saving & Power Monitoring System
Recently a university in Taiwan was experiencing dramatic power usage increases due to its growing number of campus buildings and students. Aiming to analyze their power consumption and increase their power efficiency across 52 buildings, the university wanted to build a power management system utilizing web-based hardware and software. With these goals in mind, they contacted Advantech to help them develop their system and provide them with the means to save energy in the years to come.
Case Study
Intelligent Building Automation System and Energy Saving Solution
One of the most difficult problems facing the world is conserving energy in buildings. However, it is not easy to have a cost-effective solution to reduce energy usage in a building. One solution for saving energy is to implement an intelligent building automation system (BAS) which can be controlled according to its schedule. In Indonesia a large university with a five floor building and 22 classrooms wanted to save the amount of energy being used.
Case Study
Powering Smart Home Automation solutions with IoT for Energy conservation
Many industry leaders that offer Smart Energy Management products & solutions face challenges including:How to build a scalable platform that can automatically scale-up to on-board ‘n’ number of Smart home devicesData security, solution availability, and reliability are the other critical factors to deal withHow to create a robust common IoT platform that handles any kind of smart devicesHow to enable data management capabilities that would help in intelligent decision-making
Case Study
Protecting a Stadium from Hazardous Materials Using IoT2cell's Mobility Platform
There was a need for higher security at the AT&T Stadium during the NFL draft. There was a need to ensure that nuclear radiation material was not smuggled inside the stadium. Hazmat materials could often be missed in a standard checkpoint when gaining entry into a stadium.
