Overview of STEAM
Customer Company Size
Large Corporate
Country
- United States
Product
- STEAM
Tech Stack
- Digital Distribution Platform
- Gaming Platform
- Social Networking Services
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Revenue Growth
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Connectivity Platforms
Applicable Functions
- Sales & Marketing
- Business Operation
Use Cases
- Digital Twin
- Computer Vision
Services
- Data Science Services
- System Integration
About The Customer
The customer is a leading technology services provider in the information technology industry. They operate an app store that sells popular PC games, which is in direct competition with STEAM, a digital distribution and gaming platform developed by Valve Corporation. The customer is seeking to understand the competition in detail, including their strengths and weaknesses, and user profiles, in order to develop strategies to tackle the competition.
The Challenge
STEAM is a digital distribution and gaming platform developed by Valve Corporation, a multiplayer gaming and social networking services company. Steam give access to more than 10,000 game titles and connects its 125 million active users to each other. Through Steam, fans can buy, play, share, modify, and build communities around Valve products as well as titles from other independent game studios. This is in direct competition with the client’s app store that also sells popular PC games. Understanding the competition in detail, their strengths and weaknesses and user profiles will help the client develop strategies to tackle competition.
The Solution
Blueocean Market Intelligence put together a detailed analysis of STEAM from a competition perspective with information sourced from syndicated and publically available sources. This included a background on what STEAM is, what a user can do on STEAM and a timeline of how it grew in terms of revenues and user base. The report also provided insights into the demographic profiles of those who use the service, the channels that lead them to it and the preferred games. It also included a comprehensive breakdown of STEAM’s strengths, weaknesses, opportunities and threats and a POV.
Operational Impact
Quantitative Benefit
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