Stream > Case Studies > Paired Enhances User Engagement with Stream's React Native SDK Integration

Paired Enhances User Engagement with Stream's React Native SDK Integration

Technology Category

Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Robots - Robot Application & Programming Software

Applicable Industries

Buildings
Cement

Applicable Functions

Procurement

Use Cases

Building Automation & Control
Time Sensitive Networking

About The Customer

Paired is an app designed to help couples strengthen their connection through meaningful conversation. The app was founded by Kevin Shanahan and Diego Lopez, who were inspired during the pandemic to create a tool that would help keep relationships healthy in a light-hearted, effective way. Paired offers daily quizzes and questions that help partners engage with each other on key relationship topics. Users can also purchase a subscription that unlocks dedicated question packs to help prepare for major relationship milestones. The app's content and exercises were created by top couples therapists and academics, backed by decades of research to help users learn more about their partner and facilitate discussions that will improve their relationship.

The Challenge

Paired, a gamified app designed to help couples connect on a deeper level, faced a challenge in maintaining user engagement. The app's core functionality revolved around daily quizzes and questions that couples completed together. However, feedback from users, particularly those in long-distance relationships, indicated a need for a feature that would allow them to continue these conversations within the app. While some couples were able to continue these discussions outside the app, a significant number expressed a desire for a centralized platform to work on their relationships. Paired's CTO, Diego Lopez, recognized the need for a feature-rich chat solution that would encourage higher engagement among its users.

The Solution

After evaluating several chat vendors based on their performance, level of customization, and features, Lopez decided to integrate Stream's React Native SDK with the app. This decision was driven by the desire to focus the efforts of Paired's lean engineering team on developing the app's core competencies rather than building a chat interface from scratch. Stream's React Native SDK offered a customizable UI, which was a key requirement for Paired. The fact that the SDK code is open source, available, and regularly maintained on GitHub was also a significant factor in the decision. Lopez appreciated Stream's 'maximum transparency', with notifications when the code was updated, allowing him to keep tabs on changes and learn about new feature releases that could benefit Paired's users.

Operational Impact

The integration of Stream's React Native SDK has allowed Paired to create a custom, multi-purpose messaging experience for its users. The app now uses Stream Chat to share important notifications with users, increasing engagement and encouraging them to maintain their daily quiz and question streak with their partner. Paired takes user feedback seriously and continues to introduce new chat features to improve user experience as the SDK releases them. The support from Stream's team, including the lead React Native engineer, account manager, and customer support representative, has been instrumental in this process, with quick responses and a keen interest in understanding Paired's use case.