Technology Category
- Application Infrastructure & Middleware - Event-Driven Application
- Application Infrastructure & Middleware - Middleware, SDKs & Libraries
Applicable Industries
- Buildings
- Construction & Infrastructure
Use Cases
- Facial Recognition
- Perimeter Security & Access Control
Services
- System Integration
About The Customer
Passion City Church, headquartered in Atlanta, GA, is a non-profit organization that has been operating since 1995. The church has a singular mission of calling students from campuses across the nation and around the world to live for what matters most. What began as a gathering solely for 18-25 year-olds has today become a global movement made up of events hosted in premier stadiums, local churches in Atlanta and Washington D.C., a record label, a publishing house, and more. The church is dedicated to reaching people with the Good News of Jesus and remains an innovator when it comes to using digital media to reach a broader audience.
The Challenge
Passion City Church, a non-profit organization, was struggling with the management of its digital content. Over the years, the organization had used a variety of storage solutions including physical servers, drives, Dropbox, and other cloud-based apps. This haphazard approach led to a disorganized system that was nearing its breaking point. The church's event content management was particularly problematic. Photographers were investing significant effort into capturing events and delivering assets, but these were not being effectively utilized by the communications team due to the inefficient storage system. The system made searching for specific assets difficult, especially under tight deadlines. As a result, many of the assets had a short shelf life as people were unaware of their existence. The church needed a more efficient and effective way to manage its digital content to better engage with its global audience.
The Solution
To address these challenges, Jacob Watson, the head of Passion’s photography team, began evaluating various digital asset management (DAM) platforms. He was looking for a solution that was easy to use, offered flexible user permissions, advanced search functionality, and intuitive upload and share features. Canto emerged as the ideal solution due to its advanced metadata features and powerful AI recognition technology. Once Canto was implemented, the photography team began the process of migrating content from Dropbox and local hard drives into a single library. Jacob used Canto as a catalyst to reimagine the team’s organizational structure, breaking up silos and setting up a more efficient way of working. He also developed an organizational structure in Canto using keywords and Smart Tags to create an accessible and easy-to-navigate asset library. Canto’s facial recognition and AI tagging proved invaluable for the team, helping to resurface archived assets and making it easier to recognize volunteers.
Operational Impact
Quantitative Benefit
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