Qlik > Case Studies > Pernod Ricard España controls its business activities thanks to QlikView

Pernod Ricard España controls its business activities thanks to QlikView

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Customer Company Size
Large Corporate
Region
  • Europe
Country
  • Spain
Product
  • QlikView
Tech Stack
  • SQL databases
  • Access
  • Excel
  • Plain text files
Implementation Scale
  • Departmental Deployment
Impact Metrics
  • Productivity Improvements
  • Digital Expertise
Technology Category
  • Analytics & Modeling - Real Time Analytics
Applicable Industries
  • Food & Beverage
Applicable Functions
  • Business Operation
  • Sales & Marketing
Use Cases
  • Real-Time Location System (RTLS)
  • Predictive Quality Analytics
Services
  • Data Science Services
About The Customer
Pernod Ricard España is the leader in the liquor market in Spain. It is a part of Pernod Ricard, which is number one in Europe and number two worldwide in the wines and spirits sector. The company has been operating in Spain since 1978, where it produces and distributes local and international brands. The company is headquartered in Madrid and has production facilities in Manzanares, Málaga, Dicastillo and Santiago de Compostela. The staff in Spain is made up of 480 employees; the number of employees in its international offices totals 19,300. The company’s annual sales for the fiscal year July 2008-June 2009 totaled 1.003 billion euros (69 million liters) in Spain, with worldwide receipts totaling 7.203 billion euros.
The Challenge
Pernod Ricard España, a leader in the liquor market in Spain, was facing challenges in generating flexible and dynamic reports due to the large amount of data handled by the company. The company needed a tool that could integrate multiple data sources in different formats and make them readily available to directors and department heads to streamline the decision-making process. This needed to be done independently of the IT department, so that end-users would be able to handle their own queries and reports.
The Solution
Pernod Ricard España implemented QlikView as a supplement to its corporate Business Intelligence system. The criteria that led the company to choose this application included fast implementation, graphic environment, user-friendly interface, flexibility in adapting reports to new business standards, straightforward report publication, restricted end-user access, implementation cost, and fast return on investment. The implementation was carried out in a Windows platform, integrated within a Citrix environment. The company is now easily handling documents containing more than 12 million records with this application.
Operational Impact
  • QlikView has streamlined Pernod Ricard España’s decision-making process by making data more readily and flexibly available for department heads and directors.
  • The information was previously scattered among different systems and had to be prepared in advance using the existing corporate BI tools.
  • QlikView allows the company to concentrate human and promotional efforts more efficiently, thereby improving the effectiveness of the company’s actions and events.
  • In a short time, it has become a key addition for tracking the company’s daily commercial activities.

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