Petpetgo: Enhancing Customer Engagement and Doubling Purchase Frequency with Omnichannel Solution
Technology Category
- Analytics & Modeling - Real Time Analytics
- Networks & Connectivity - RFID
Applicable Industries
- Consumer Goods
- E-Commerce
Applicable Functions
- Procurement
- Sales & Marketing
Use Cases
- Behavior & Emotion Tracking
- Retail Store Automation
About The Customer
Petpetgo is a top-charting pet supplies eCommerce company in Taiwan. Founded in 2016, the company started as an e-commerce store selling pet supplies and providing consulting services and product recommendations based on the unique needs of pet owners and their pets. In less than five years, Petpetgo became the largest e-commerce brand for pet supplies in Taiwan, offering a choice of more than 1000 brands online. In 2019, Petpetgo joined Wonder Pets Enterprises Corporation, enabling it to successfully incorporate as an online and offline full services operator in Taiwan.
The Challenge
Petpetgo, a leading pet supplies eCommerce company in Taiwan, was facing challenges in generating new revenue due to the increasing cost of Facebook advertising and limited exposure from dynamic ads. The company was also struggling with low return on advertising spend (ROAS) due to the rising purchase price of marketing content. Additionally, Petpetgo's mass emailing strategy lacked a proper content strategy and user engagement tracking capabilities, resulting in low open rates. The company recognized the need for a solution that would help them understand their customers better, set up targeted personalized campaigns, and gain real-time insights to optimize campaigns and messaging in response to shifts in consumer behavior and trends.
The Solution
To improve its Customer Relationship Management (CRM), Petpetgo adopted an omnichannel customer engagement solution, Moments, and a comprehensive customer data platform (CDP), People CDP. Moments offered advanced personalization and automation capabilities, enabling Petpetgo to build targeted campaigns, optimize customer interactions, and deliver personalized messages via SMS and email. People CDP allowed Petpetgo to manage its customer and inventory database with two tracking attributes: customer attributes and product attributes. Using these insights, Petpetgo could send three types of personalized messages to specific customers: notifications, educational messages, and promotional messages. The company could also segment each customer based on specific attributes such as purchasing behavior and customer journey stage, allowing for personalized marketing content depending on the customer’s loyalty status and interests.
Operational Impact
Quantitative Benefit
Case Study missing?
Start adding your own!
Register with your work email and create a new case study profile for your business.
Related Case Studies.
.png)
Case Study
Improving Vending Machine Profitability with the Internet of Things (IoT)
The vending industry is undergoing a sea change, taking advantage of new technologies to go beyond just delivering snacks to creating a new retail location. Intelligent vending machines can be found in many public locations as well as company facilities, selling different types of goods and services, including even computer accessories, gold bars, tickets, and office supplies. With increasing sophistication, they may also provide time- and location-based data pertaining to sales, inventory, and customer preferences. But at the end of the day, vending machine operators know greater profitability is driven by higher sales and lower operating costs.
Case Study
Series Production with Lot-size-1 Flexibility
Nobilia manufactures customized fitted kitchens with a lot size of 1. They require maximum transparency of tracking design data and individual processing steps so that they can locate a particular piece of kitchen furniture in the sequence of processes.
Case Study
American Eagle Achieves LEED with GE LED Lighting Fixtures
American Eagle Outfitters (AEO) was in the process of building a new distribution center. The AEO facility management team decided to look at alternate options for lighting layout that could provide energy and maintenance savings. AEO would need a full-time maintenance employee just to replace burned-out fluorescent tubes.
Case Study
Revolutionizing Rodent Control
From pet- and child-safe traps, to touch-free and live-catch rodent control solutions, Victor continues to stay committed to producing superior products that meet the varying needs of today’s pest control professionals. And, with a long standing history supporting customers in the food processing, service, and retail settings, Victor knew that strict regulations were costing organizations thousands of dollars in excess overhead trying to manage their rodent-control solutions. Trap inspections in these environments are often difficult and time consuming, requiring personnel to manually check a trap’s status multiple times per day, amounting to over six hours of manual labor. Victor is looking for an innovative way to increase operational efficiencies with the use of technology.
