Gem > Case Studies > Pure Storage's Productivity Boost and TA Strategy Enhancement with Gem

Pure Storage's Productivity Boost and TA Strategy Enhancement with Gem

Technology Category

Application Infrastructure & Middleware - Database Management & Storage
Infrastructure as a Service (IaaS) - Cloud Storage Services

Applicable Industries

Cement
Oil & Gas

Applicable Functions

Procurement
Product Research & Development

Use Cases

Supply Chain Visibility
Track & Trace of Assets

About The Customer

Pure Storage is a pioneer in the IT space that’s redefining storage-as-a-service in a multi-cloud world. The company develops flash-based data storage products and solutions for data centers. They were one of the first storage solutions to market to align spend with consumption—a model that allows customers to scale capacity to keep up with dynamic business demands. With a focus on simplicity-of-use, seamless consolidation of environments, maximum performance, and scalability, the company differentiates itself from other storage solutions on the market in its commitment to delivering a Modern Data Experience™. Founded in 2009, the company went public in 2015 after growing in revenue by about 50% QoQ. Its customers are among the industry’s happiest, with a certified NPS score in the top 1% of B2B companies.

The Challenge

Pure Storage, a pioneer in the IT space, was facing several challenges in its talent acquisition (TA) strategy. The company needed an automated messaging solution to increase productivity and response rates. They also required better visibility into metrics to understand the success of their outreach campaigns. Additionally, they needed to track pipeline throughput to understand gender diversity and provide proof-of-concept for investment in sourcing. Despite the high volume of inbound applications, the company realized that a strong sourcing strategy was critical to building and maintaining an innovative team. However, their reliance on referrals was leading to the recruitment of industry insiders, which was contrary to their disruptive intent. They needed to think differently about their channels philosophy and build a sourcing team that could attract innovative, progressive talent from top Cloud companies.

The Solution

Pure Storage adopted Gem, an automated messaging solution, to manage their outreach to passive talent. Gem allowed the team to schedule automated, multistage campaigns, increasing response rates and improving the prospective candidate experience. It also provided visibility into full-funnel recruiting stats across hundreds of dimensions, including candidate demographics. This enabled the team to communicate a strategy around diversity in alignment with the reality of the market and justify more sourcing headcount. Gem's send-on-behalf-of (SOBO) feature allowed recruiters to leverage hiring managers’ and execs’ voices, uncovering best outreach practices and optimizing for highest reply rates. After a year with Gem’s workflow product, the team at Pure Storage adopted Gem CRM for Pipeline Analytics. This allowed them to track pipeline throughput and understand where the funnel wasn’t serving gender diversity as well as it could.

Operational Impact

The adoption of Gem led to several operational benefits for Pure Storage. The team was able to automate their workflows, leading to increased productivity. They were also able to test alternate messaging and compare outreach types, track opens and clicks, and leverage hiring managers’ and execs’ voices with send-on-behalf-of (SOBO), ultimately uncovering best outreach practices and optimizing for highest reply rates. The visibility provided by Gem into full-funnel recruiting stats across hundreds of dimensions enabled the team to communicate a strategy around diversity in alignment with the reality of the market, and to justify more sourcing headcount. The adoption of Gem CRM for Pipeline Analytics allowed the team to track pipeline throughput and understand where the funnel wasn’t serving gender diversity as well as it could, leading to a more effective and diverse hiring strategy.

Quantitative Benefit

The team was able to schedule automated, multistage campaigns, increasing response rates.
The team gained visibility into full-funnel recruiting stats across hundreds of dimensions.
The team hit a top-of-funnel diversity gap metric of 30% for their sourcing team.