Bubble Group > Case Studies > Rags: Revolutionizing Fashion Discovery with IoT

Rags: Revolutionizing Fashion Discovery with IoT

Technology Category

Platform as a Service (PaaS) - Application Development Platforms
Wearables - Smart Clothing

Applicable Industries

Apparel
Cement

Use Cases

Building Automation & Control
Movement Prediction

About The Customer

Rags is designed for fashion enthusiasts who are interested in discovering unique clothing brands and interacting with others. The platform is also beneficial for clothing brands looking for exposure and a way to connect with potential customers. Users can explore various brands, comment on their pages, and follow other users. They can also create a profile to keep track of the brands they've liked and hunted. The platform is user-friendly and does not require any coding skills to navigate. It is a community-driven platform, with users contributing to the discovery and promotion of new brands.

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The Challenge

Rags, a fashion discovery platform, was founded by Josh Cornelius and Stephanie Savoie with the aim of enabling users to discover unique clothing brands and interact with others. The challenge was to create a fully functional digital product without having to code. The founders wanted to build an app that would allow users to explore various clothing brands, interact with other users, and stay updated on the latest trends. They also wanted to provide a platform for brands to gain exposure and connect with potential customers. However, the founders lacked the coding skills required to build such a complex platform.

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The Solution

The founders chose Bubble, a no-code platform, to build their app. Bubble's powerful point-and-click web editor and cloud hosting platform allowed them to build a fully customizable web application without any coding. The app features collections of clothing brands, a list of 'Top Brand Hunters', and an explore page where users can search by style, location, sustainable/ethical practices, manufacturing location, and other properties. Users can click on a brand to see more information, links to their site and Instagram, where they rank in the categories they're in, and comment with questions or thoughts about the brand. Users can also create a profile to see all the brands they've hearted, hunted, and comments they've added. They can follow other users to stay up to date on their activity.

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Operational Impact

The use of Bubble's no-code platform has enabled the founders of Rags to build a fully functional digital product without any coding. This has allowed them to focus on growing an engaged community around the product and making it more valuable for brands. The platform has been well-received by users, who find it valuable for discovering new clothing brands and interacting with others. The founders have also been able to successfully launch the platform and see it through to completion, which was a significant milestone for them. Going forward, they plan to continue growing the community and making the platform more valuable for brands.

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Quantitative Benefit

Rags has seen steady growth in usage since its launch.
The platform has attracted a significant number of users who actively use and provide feedback.
Rags has successfully launched and is being used by a growing number of fashion enthusiasts and clothing brands.

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