Rapid Results via the Cloud
Customer Company Size
Large Corporate
Region
- Pacific
Country
- Australia
- New Zealand
Product
- Blue Yonder cloud services
Tech Stack
- Cloud Computing
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Cost Savings
- Productivity Improvements
Technology Category
- Infrastructure as a Service (IaaS) - Cloud Computing
Applicable Industries
- Retail
Applicable Functions
- Logistics & Transportation
Use Cases
- Supply Chain Visibility
- Inventory Management
Services
- Cloud Planning, Design & Implementation Services
About The Customer
Super Retail Group is one of the largest leisure retailers in Australia, with more than $2 billion in annual sales. Founded in 1972 as a small auto parts business, the company has grown exponentially through a series of strategic acquisitions. By 2011, it was managing seven distinct supply chains, which spanned from sourcing in Asia to distribution in Australia and New Zealand. The company operates each brand as a separate division, adding to the complexity of its supply chain. The vast, sparsely populated geography of Australia adds another layer of difficulty to Super Retail Group’s supply chains.
The Challenge
Super Retail Group, a leading leisure retailer in Australia, faced significant supply chain complexity due to its rapid growth through strategic acquisitions. By 2011, the company was managing seven distinct supply chains, spanning from sourcing in Asia to distribution in Australia and New Zealand. The vast geography of Australia added another layer of difficulty, making cost optimization per unit and movement critical. Additionally, the company started adding more soft goods, which have different demand patterns than hard goods. The retailer needed a forecasting and replenishment solution that could handle its geographic difficulty, as well as the stock-keeping unit (SKU) complexity and demand variation across its seven retail brands. To overcome these challenges, Super Retail Group committed to investing more than $50 million in supply chain and inventory management improvements over three years.
The Solution
Super Retail Group implemented Blue Yonder's integrated forecasting and replenishment solutions via a cloud deployment. The cloud environment sped up implementation, minimized risks, and reduced financial investment. One of the benefits of working with Blue Yonder cloud services was the ability to conduct a pilot. The cloud enabled Super Retail Group to easily set up the infrastructure, conduct a pilot, and see results. The success of the pilot enabled Super Retail Group to create a business case for moving forward with a single demand and fulfillment system, operating in a cloud environment. The cloud services model proved to be scalable across the company's enormous product diversity and very reliable, with uptime near 100 percent, a critical factor given the large amount of data the retailer needs to move into Blue Yonder’s applications.
Operational Impact
Quantitative Benefit
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