Ray Allen Manufacturing Case Study
Customer Company Size
Mid-size Company
Region
- America
Country
- United States
Product
- Acumatica Commerce Edition
- Acumatica Financial Management
- Acumatica Distribution Management
- Kensium Magento Connector
- Acumatica Customer Management
- JAAS Advanced Manufacturing Software (JAMS)
- Magento Commerce Platform
Tech Stack
- Acumatica
- Magento
- JAAS Advanced Manufacturing Software (JAMS)
Implementation Scale
- Enterprise-wide Deployment
Impact Metrics
- Productivity Improvements
- Customer Satisfaction
Technology Category
- Platform as a Service (PaaS) - Application Development Platforms
Applicable Industries
- Retail
Applicable Functions
- Discrete Manufacturing
- Sales & Marketing
Use Cases
- Manufacturing System Automation
- Inventory Management
Services
- System Integration
- Software Design & Engineering Services
About The Customer
Ray Allen Manufacturing, LLC is a leading manufacturer and direct marketer of professional canine training products to law enforcement, military, and working dog niche markets in the U.S. The company sells through its catalog and online site to canine professionals in the male-dominated markets of law enforcement, military, homeland security, correctional, professional security, and drug enforcement fields. The company has diversified within its dog niche, buying Illinois-based J&J Dog Supplies, which makes products for dog training clubs, schools, kennels, and individual trainers. J&J’s products are primarily used in dog agility and obedience competitions. Ray Allen Manufacturing also operates Ray Allen B2B, an online password-protected brand that works with large institutions, has an Amazon store, and will soon be launching its online brand GunDog Direct.
The Challenge
Ray Allen Manufacturing, a leading manufacturer of canine equipment for military and police departments, was facing challenges with its legacy AS400 system. The system was not integrating well with its eCommerce software and was creating a new customer account every time there was an online order. This required manual consolidation of accounts, a time-consuming task. The system also lacked a manufacturing module, which meant the company had limited insight into production effectiveness, inventory levels, and manufacturing schedules. The company's strategy included future acquisitions and rapid growth, and they realized that new additions would be difficult to integrate with their legacy system.
The Solution
The company decided to implement Acumatica's cloud-based ERP system to gain better insight into the company’s operations and build a platform for future growth. The company wanted a flexible system, one that didn’t restrict operations. They wanted technology that integrated well with best-of-breed applications, including manufacturing and eCommerce systems. Cates says he also wanted a CRM, powerful reporting and most important— the ability to run multiple companies from a singular inventory. Besides implementing Acumatica, Cates added JAAS Advanced Manufacturing Software (JAMS) and moved its web operations to Magento, which meant multiple partners and increased complexity. Acumatica’s flexibility paved the way for a smooth transition to going live with Acumatica SaaS in April 2016.
Operational Impact
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