Real-time Analytics for Targeted Social Video Campaigns: A Case Study on Unruly Media
Technology Category
- Analytics & Modeling - Real Time Analytics
- Sensors - Camera / Video Systems
Use Cases
- Real-Time Location System (RTLS)
- Track & Trace of Assets
About The Customer
Unruly Media is a London-based advertising technology firm that helps the world’s biggest advertisers engage global audiences by harnessing the power of its data-powered video marketplace, UnrulyX, on brand-safe, premium sites. Acquired by News Corp in 2015, Unruly has delivered, tracked and audited more than 3.5 billion video views across more than 3,000 social video campaigns for more than 400 agencies and brands, including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and Adidas. The company works with major brands to predict the emotional impact of videos and promote viewership and sharing across paid, owned, and earned media.
The Challenge
Unruly Media, a London-based advertising technology firm, was faced with the challenge of delivering actionable, real-time insights to its clients to help them make decisions about expanding the social footprint of their critical video campaigns. The company needed to provide insights on where the video is running, who is viewing it, who has tagged it, and who is sharing it. The challenge was to provide these insights in real time, not days or weeks later. Unruly Media needed to tame the unruly stream of real-time data and enable clients to make use of it.
The Solution
Unruly Media found its solution in the Actian Data Platform™ and the Actian Vector Analytics Database. These tools drive Unruly Media’s client-facing big data and interactive reporting services, empowering brand and campaign managers to take fast and decisive action in the service of their video campaigns. The Actian Vector database, launched as part of the Social Video+ program at Unruly Media, extends the company’s proprietary platform and enables support for real-time queries and analytics without demanding costly hardware upgrades. It accelerates data collection and trend analysis into consumer behaviors such as the number of video views, comments, and shares, helping Unruly Media optimize client campaigns against key performance indicators in real time.
Operational Impact
Quantitative Benefit
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